Princess-Themed Sleeping Masks

Etsy's 805Masks Offers Unique Disney-Inspired Options

805Masks, an online shop that's hosted by the Etsy platform, has received substantial attention for its new Disney princess sleeping masks.

All of the adorable masks that 805Masks offers are made by hand, and are made with a super soft fleece fabric that provides plenty of comfort to the wearer, while completely blocking out any outside light. The masks are held in place by a satin elastic band, which has enough give to fit an adult head of any size with ease. If consumers wish to purchase one of the sleeping masks for a child, they can contact 805Masks to receive one with a smaller band.

Currently, 805Masks offers just about every popular Disney princess, including Ariel, Jasmine, Elsa, Snow White, Sleeping Beauty, Cinderella, Belle, and Rapunzel.

Handmade Sleeping Mask Trend
The popularity of 805Masks' handmade sleeping masks suggests that consumers are interested in unique, craft-quality sleepwear.
Disney-inspired Sleepwear Trend
805Masks' line of Disney princess sleeping masks could signal a larger trend towards whimsical, licensed sleepwear items.
Satin Elastic Band Trend
The satin elastic band used on 805Masks' sleeping masks provide a comfortable, adjustable fit, which could become a popular feature in other sleepwear items.

Industries Being Reshaped

Sleepwear Industry
The sleepwear industry could benefit by incorporating unique, handmade elements into their product lines, like the personalized fleece masks offered by 805Masks.
Licensed Merchandise Industry
Licensed merchandise companies could expand into the sleepwear market by offering playful and character inspired pieces like the Disney princess masks from 805Masks.
Textile Industry
The textile industry could explore the use of satin elastic bands on sleepwear products for a comfortable and adjustable fit, like the ones used on the sleeping masks from 805Masks.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 31%
Freshness 8%