Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,757 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,079 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 319,079 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,757 cutting edge ideas.

Soothing Undereye Masks

YES TO's '2-Step Single Use Eye Kit' Soothes with Cucumbers for the Eyes

— December 28, 2017 — Fashion
Slices of cucumbers for the eyes have been long used to reduce the appearance of dark circles, as well as water retention, puffiness and swelling. Cucumber is a key ingredient in many of YES TO's skincare products, including its 2-Step Single Use Eye Kit for sensitive skin.

Te kit contains two eye masks and an anti-dark circle eye treatment to be used afterwards. Unlike using just freshly cut pieces of cucumbers on the eyes, this kit soothes with additional ingredients like caffeine and evodia fruit. In all, the product uses 96% natural ingredients.

To use the kit, YES TO recommends beginning with a freshly washed face. The masks can be applied for about 10 minutes and removed, followed by the dark circle eye treatment to further brighten the delicate area around the eyes.
Trend Themes
1. Natural Ingredient Skincare - Develop innovative skincare solutions using a high amount of natural ingredients like cucumber and caffeine to soothe and refresh the skin.
2. Single Use Beauty Products - Explore the idea of selling single-use skincare kits which make usage convenient while also reducing the amount of waste produced.
3. 2-step Beauty Regimens - Offer 2-step beauty regimens that allow customers to easily and quickly care for a specific skincare concern like reducing darkness around the eyes.
Industry Implications
1. Skincare Industry - Skincare industry professionals can look at ways to utilize natural ingredients in developing new products, and can also consider single-use and 2 step regimens to stay ahead in the competitive space.
2. Beauty Retail Industry - Retailers can offer unique and innovative single-use beauty products that customers can enjoy at home, and can also focus on promoting skincare items with natural, healthy ingredients.
3. Hospitality Industry - Hotels and resorts can provide guests with single-use skincare kits for a convenient in-room spa experience, featuring natural ingredients that calm and refresh the skin.
3.5
Score
Popularity
Activity
Freshness