Pastel-colored clothing and accessories dominate the fashion industry
Implications - The use of pastel colors in clothing and accessories is growing, particularly among brands that specialize in sportswear. More than simply being a seasonal aesthetic shift, the increased use of such colors in the athleisure world speaks to the industry's now-established ability to set trends among Millennials and Gen Z, rather than simply reacting to them.
Workshop Question - How can your brand establish industry trends rather than simply reacting to them?
Trend Themes
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Pastel Color Trend — The use of pastel colors in clothing and accessories is on the rise, particularly in sportswear, indicating the industry's now-established ability to set trends among Millennials and Gen Z.
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Minimalist Fashion Trend — The KANCO by LIFUL minimalist T-shirt line reflects the trend in fashion of bringing consumers back to basics with chic, practical essentials.
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Reimagined Sneaker Trend — The Converse Cotton Candy Pack features reinvented One Star lows in pastel colors, drawing on the trend of reimagining iconic sneakers to keep up with changing consumer preferences.
Industry Implications
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Fashion Industry — Pastel colors, minimalist fashion, and reimagined sneakers are all trends shaping the fashion industry.
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Sportswear Industry — The use of pastel colors in sportswear and athletic brands' ability to set trends among Millennials and Gen Z reflect the sportswear industry's growing influence.
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Footwear Industry — The reinvented and reimagined sneaker trend is disrupting the footwear industry by drawing on nostalgia while incorporating new design elements in order to stand out in a crowded market.
5 Featured, 43 Examples:
99,186 Total Clicks
Date Range:
Jan 18 — Mar 18
Trending:
Warm
Consumer Insight Topics:
