Pastel Persuasion

Pastel-colored clothing and accessories dominate the fashion industry

Implications - The use of pastel colors in clothing and accessories is growing, particularly among brands that specialize in sportswear. More than simply being a seasonal aesthetic shift, the increased use of such colors in the athleisure world speaks to the industry's now-established ability to set trends among Millennials and Gen Z, rather than simply reacting to them.

Workshop Question - How can your brand establish industry trends rather than simply reacting to them?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
54,317 Total Clicks
Jan 18 - Mar 18
This Year and Warm
Art & DesignFashion
Featured Examples
Re-Imagined Pastel Sneakers - Converse Releases The Cotton Candy Pack of Reinvented One Star Lows
SCORE 6.5
This Year and Warm 1,174 Clicks Pub: Feb 16, 18
Re-Imagined Pastel Sneakers
Converse Releases The Cotton Candy Pack of Reinvented One Star Lows
Sneaker label Converse recently released a Cotton Candy Pack, re-imagining the iconic One Star Low silhouettes. The Cotton Candy Pack delivers the highly recognized shoe in three pastel colors to... [More]
Animated Villain-Themed Sneakers - The New adidas Kamanda Boasts a Design That References Majin Buu
SCORE 7.3
Warm 2,602 Clicks Pub: Jan 13, 18
Animated Villain-Themed Sneakers
The New adidas Kamanda Boasts a Design That References Majin Buu
This new iteration of the adidas Kamanda silhouette is primarily colored in a pastel pink hue, which is contrasted with royal blue laces, neon yellow heels, and textured black soles that are... [More]
Unisex Pastel Basketball Sneakers - Nike's New Jordan 12 Sneakers Will Come in a Vast Size Range
SCORE 5.6
Warm 973 Clicks Pub: Jan 12, 18
Unisex Pastel Basketball Sneakers
Nike's New Jordan 12 Sneakers Will Come in a Vast Size Range
For Nike’s Jordan Brand Spring 2018 season, a selection of new Jordan 12 sneakers were released, which boast bubbly looking pastel colorways that instantly launch any ensemble into the sunny... [More]
Comfortable Pastel Pink Joggers - Reebok's Pink Joggers Put Comfort First
SCORE 3.6
This Year and Mild 365 Clicks Pub: Jan 30, 18
Comfortable Pastel Pink Joggers
Reebok's Pink Joggers Put Comfort First
Baby pink has been this season’s most popular color, as brands are updating its offerings to feature this subtle Millennial-favored shade, and now, those looking to rock the pastel hue while... [More]
Minimalist Basic Tee Lines - KANCO by LIFUL is Both Stylish and Comfortable
SCORE 4.6
This Year and Average 228 Clicks Pub: Jan 31, 18
Minimalist Basic Tee Lines
KANCO by LIFUL is Both Stylish and Comfortable
Fashion is often dominated by over-the-top looks and dramatic aesthetics, but KANCO by LIFUL is hoping to bring consumers back to basics, through releasing a minimalist T-shirt line that’s... [More]
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