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Pastel Persuasion

Pastel-colored clothing and accessories dominate the fashion industry

Implications - The use of pastel colors in clothing and accessories is growing, particularly among brands that specialize in sportswear. More than simply being a seasonal aesthetic shift, the increased use of such colors in the athleisure world speaks to the industry's now-established ability to set trends among Millennials and Gen Z, rather than simply reacting to them.
Workshop Question - How can your brand establish industry trends rather than simply reacting to them?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
67,492 Total Clicks
Date Range:
Jan 18 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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