For Nike's Jordan Brand Spring 2018 season, a selection of new Jordan 12 sneakers were released, which boast bubbly looking pastel colorways that instantly launch any ensemble into the sunny season.
Although the sneakers were originally intended for women, with the exclusive styles only offered in their sizes, the brand recently expanded the Jordan 12 sneakers, offering them in sizes five to 12. As Highsnobiety reports, this means that the sneakers can be worn by men who have up to size 11 feet as well.
The sneakers have a rather delicate look to them due to the sheen that's given by the silky material, which helps to elevate the monochrome colorways by adding a little more depth to the design.
What Makes This Trend Stand Out
- Unisex Sneakers
- Opportunity for brands to create gender-neutral footwear that appeals to a wider audience.
- Pastel Colorways
- Opportunity for fashion brands to incorporate pastel colors into their product lines for a fresh and vibrant look.
- Expanded Size Range
- Opportunity for footwear companies to offer a broader size range to accommodate more customers.
Sectors Adopting This
- Footwear
- Disruptive innovation opportunity for footwear brands to cater to diverse customer needs and preferences.
- Fashion
- Opportunity for fashion brands to embrace gender-neutral styles and colors to attract a larger customer base.
- Sports
- Opportunity for sports brands to offer sneakers in extended sizes, promoting inclusivity and accessibility for all athletes.
