Fashion is often dominated by over-the-top looks and dramatic aesthetics, but KANCO by LIFUL is hoping to bring consumers back to basics, through releasing a minimalist T-shirt line that's chic and practical.
The new Spring/Summer 2018 collection consists of only the essentials but ranges from sweat shirts to colorful baggy tees. A majority of the items arrive in pastel hues, offering consumers a little taste of spring to help make it through the drab winter months. The oversized clothes are perfect for layering, and help achieve a stylish yet comfortable aesthetic.
The line consists of minimal branding, but features the brand's parrot logo subtly stamped onto each item. The entire line is available starting January 31st.
Why This Trend Is Growing
- Minimalist Fashion
- Opportunity for disruptive innovation in the fashion industry by offering simple and practical clothing options.
- Pastel Color Palette
- Potential disruption in the fashion industry by introducing more pastel shades to add variety and vibrancy.
- Oversized Clothing
- Disruptive innovation opportunity in fashion by providing comfortable and stylish oversized clothes for layering.
Industries Being Reshaped
- Fashion
- Opportunity for disruptive innovation in the fashion industry by redefining the mainstream notion of fashion.
- Clothing
- Disruptive innovation potential in the clothing industry by offering minimalist and practical clothing options.
- Retail
- Opportunity for disruptive innovation in the retail industry by introducing new lines that cater to consumers seeking minimalist and comfortable fashion.
