Sneaker label Converse recently released a Cotton Candy Pack, re-imagining the iconic One Star Low silhouettes. The Cotton Candy Pack delivers the highly recognized shoe in three pastel colors to welcome the upcoming spring weather. The three colorway choices include Light Orchid, Dried Bamboo, and Blue Chill.
The sneaker's tonal upper is crafted from a premium hairy suede material in contrast to its white colored sole unit and white laces. To add additional detail accents, the debossed One Star logo is seen on both the lateral side and medial area of each pair of shoes. The three piece Cotton Candy Pack is priced at $85 USD and is available for purchase in store and online at select retailers.
Image Credit: Converse
Converse Releases The Cotton Candy Pack of Reinvented One Star Lows
1. Pastel Sneaker Reimagining - Disruptive innovation opportunity: Explore new color options and materials to create unique pastel sneakers for the upcoming spring season.
2. Premium Hairy Suede Material - Disruptive innovation opportunity: Develop and use premium hairy suede material in sneaker designs to add a luxurious and textured touch.
3. Debossed Logo Detail Accents - Disruptive innovation opportunity: Experiment with debossed logo designs as additional detail accents on sneakers for a distinctive branding element.
1. Footwear - Disruptive innovation opportunity: Incorporate pastel colors and premium materials into footwear designs to tap into the spring fashion market.
2. Fashion Retail - Disruptive innovation opportunity: Provide exclusive online and in-store purchasing options for limited-edition sneaker collections like the Cotton Candy Pack.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop and produce premium hairy suede materials for sneaker brands looking to add a unique texture to their designs.