Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alcohol
Infusion
Ice creams are being infused with liquor to delight foodies.
2.8
Trend score
Trend
What is the Alcohol Infusion trend?
Alcohol Infusion: The food industry has seen a rise in ice cream and liquor or liqueur infusions in grocery store ice cream brands. These combinations follow the dynamic flavor experiences that have risen in popularity in specialty stores and pop-up installations. This shift speaks to the intersection of foodie culture and at-home indulgence.
Trend themes
Themes within the Alcohol Infusion trend
Three behaviours holding the trend together01
Alcohol-infused Food
The trend of combining alcohol and food is becoming increasingly popular, particularly in the creation of alcoholic ice cream flavors.
02
Flavor Experimentation
The rise of dynamic flavor experiences in specialty stores and pop-up installations is contributing to the popularity of alcohol-infused ice creams.
03
Indulgent Treats
The combination of foodie culture with indulgent treats is also driving the popularity of alcoholic ice creams as a new category.
Industry implications
What the Alcohol Infusion trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Food and beverage professionals can consider combining alcohol and dessert to create unique and indulgent treats.
For
Hospitality
Restaurants and bars can consider adding alcoholic ice creams to their menus as a new, trendy offering.
For
Retail
Grocery stores and other retailers can explore stocking alcoholic ice cream brands to meet the demand for this new category of indulgent treats.
Workshop question
How can your brand encourage new experiences among its customer base?
Trend signals
Trend signals for Alcohol Infusion
Trend score 2.8 out of 10, from popularity 38%, activity 38%, freshness 8%.
Popularity38%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Alcohol Infusion trend
4 featured examples from Jan 29, 2017 to Jan 10, 2018CategoryLifestyle
Rum-Infused Caramel Ice Creams
This New Häagen-Dazs Flavor is Called 'Rum Vanilla Caramel Blondie'
Opportunity to create new and innovative flavors by infusing ice cream with alcohol
CategoryLifestyle
Libation-Infused Ice Creams
The Arctic Buzz Ice Cream is Made with Real Vodka
Disruptive innovation opportunity for food and beverage companies to create alcohol-infused desserts that cater to adult consumers.
CategoryLifestyle
Boozy Ice Cream Sandwiches
Tipsy Scoop Sells Its Alcohol-Infused Ice Cream in Sweet Sandwiches
Opportunity for food and beverage companies to create alcohol-infused treats and innovative packaging
CategoryLifestyle
Caramel Bourbon Ice Creams
Ben & Jerry's New Urban Bourbon Flavor is Coming Out Next Month
The food and beverage industry can capitalize on the trend of alcoholic desserts and adult-appealing treats by formulating and marketing new products.
