Rum-Infused Caramel Ice Creams

This New Häagen-Dazs Flavor is Called 'Rum Vanilla Caramel Blondie'

Canadian consumers were recently graced with a new Häagen-Dazs flavor, which combines notes of vanilla and caramel with rum. In addition to these flavors, the ice cream comes with chunks of blondie, a brownie-like dessert that uses vanilla instead of cocoa.

The new flavor is a part of a larger line called Häagen-Dazs Spirits, which also includes four other flavors called 'Whiskey Chocolate Truffle,' 'Vodka Key Lime Pie,' 'Rum Ginger Cookie,' and 'Irish Cream Coffee & Biscotti.' All of the flavors are infused with real alcohol, however the ABV is less than 1%, making them safe to consume at any time.

Although the new Häagen-Dazs flavors are currently only available throughout Canada, they can be ordered online through Tipsy Scoop, or purchased at the brand's physical store in New York City.

Alcohol-infused Ice Cream
Opportunity to create new alcohol-infused ice cream flavors for a unique consumer experience
Spirits in Food Products
Opportunity to incorporate spirits into other food products, expanding beyond typical drinks and desserts
Online Alcohol Sales
Opportunity for online alcohol retailers to include alcohol-infused ice cream in their offerings

Industries Being Reshaped

Ice Cream and Frozen Dessert Industry
Opportunity to create new and innovative flavors by infusing ice cream with alcohol
Alcohol Industry
Opportunity to expand product offerings and tap into a new market by collaborating with ice cream companies to create alcohol-infused products
E-commerce Industry
Opportunity for online retailers to capitalize on the trend of alcohol-infused ice cream and increase revenue by offering these products to consumers
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 55%
Freshness 8%

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