Category
World
Layered Getaways
Trend cluster
Category
Aesthetic
Exhibition
Galleries and museums adopt Instagram-worthy exhibits for mass appeal.
6.2
Trend score
Trend
What is the Aesthetic Exhibition trend?
Aesthetic Exhibition: As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced.
Trend themes
Themes within the Aesthetic Exhibition trend
Three behaviours holding the trend together01
Multi-Sensory Experience
Businesses are creating immersive, interactive and visually appealing experiences to cater to younger audiences.
02
Social Media-Friendly
Companies are designing pop-up spaces and exhibits that are designed with Instagram and other social media platforms in mind.
03
Digital Art Museums
Art exhibitions that focus on digital and interactive displays are gaining popularity, providing a unique experience for visitors.
Industry implications
What the Aesthetic Exhibition trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment industry professionals can cater to the experience economy by creating immersive, photogenic and interactive experiences.
For
Beauty
Companies in the beauty industry can create multi-sensory pop-up spaces that are highly shareable on social media, offering an all-encompassing experience.
For
Tourism
Businesses in the tourism industry can boost their appeal to younger generations by creating visually appealing, immersive attractions and exhibitions.
Workshop question
What is the most traditional aspect of your business? What element of that could you adapt or reinvent to attract younger, experience-seeking consumers?
Trend signals
Trend signals for Aesthetic Exhibition
Trend score 6.2 out of 10, from popularity 90%, activity 87%, freshness 8%.
Popularity90%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Aesthetic Exhibition trend
6 featured examples from May 5, 2017 to Mar 14, 2018CategoryArt & Design
Digital Art Museums
Mori Building and teamLab are Opening a Unique Art Venue in Tokyo
The growth of immersive art experiences and digital installations presents opportunities for the art and culture industry to create innovative exhibits that attract a wider audien…
CategoryMarketing
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Museums and galleries can attract new audiences by creating immersive and interactive experiences.
CategoryArt & Design
Interactive Egg-Themed Museums
The Egg House is New York's Newest Multi-Sensory Museum
Disruptive innovation opportunity for tourism and travel industry to offer unique and immersive museum experiences to attract visitors.
CategorySocial Media
Color Museum Experiences
The Color Factory is a Museum for the Instagram Generation
The trend of Instagrammable museum experiences presents an opportunity for museums and galleries to engage younger audiences and create unique interactive experiences that encoura…
CategorySocial Media
Immersive Candy-Themed Museums
The Museum of Candy Will Be Opening in NYC This Summer
The entertainment industry can capitalize on the immersive candy-themed museum trend by creating similar experiences in other cities to cater to a wide audience.
CategoryFashion
Luxury Brand Pop-Ups
Chanel Beauty House Aims to be Highly Instagrammable
The beauty industry can capitalize on the trend of immersive brand experiences by creating pop-up spaces that offer unique visual and interactive opportunities for customers.
