Galleries and museums adopt Instagram-worthy exhibits for mass appeal
Implications - As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced.
Workshop Question - What is the most traditional aspect of your business? What element of that could you adapt or reinvent to attract younger, experience-seeking consumers?
Trend Themes
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Multi-sensory Experience — Businesses are creating immersive, interactive and visually appealing experiences to cater to younger audiences.
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Social Media-friendly — Companies are designing pop-up spaces and exhibits that are designed with Instagram and other social media platforms in mind.
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Digital Art Museums — Art exhibitions that focus on digital and interactive displays are gaining popularity, providing a unique experience for visitors.
Industry Implications
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Entertainment — Entertainment industry professionals can cater to the experience economy by creating immersive, photogenic and interactive experiences.
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Beauty — Companies in the beauty industry can create multi-sensory pop-up spaces that are highly shareable on social media, offering an all-encompassing experience.
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Tourism — Businesses in the tourism industry can boost their appeal to younger generations by creating visually appealing, immersive attractions and exhibitions.
6 Featured, 52 Examples:
241,012 Total Clicks
Date Range:
May 17 — Mar 18
Trending:
V. Hot
Consumer Insight Topics:
