Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seeded
Butter
Butters based in various seeds become increasingly popular.
0.9
Trend score
Trend
What is the Seeded Butter trend?
Seeded Butter: With alternative nut butters now being the norm, brands are infusing various seeds into butters, or are creating butters based in seeds. With sunflower, chia, and watermelon seeds all being frequently used options, these products appeal to health-conscious consumers who are also motivated by novelty in their purchase decisions.
Trend themes
Themes within the Seeded Butter trend
Three behaviours holding the trend together01
Seed Butters
Brands are infusing various seeds into butters or creating butters based on seeds, providing health-conscious consumers motivated by novelty with more options.
02
Peanut-Free Spread Packets
Alternatives to traditional nut butter spreads are emerging in convenient and portable single-serving packets, catering to the growing market of health-conscious consumers with nut allergies.
03
Savory Alternative Nut Spreads
A growing number of brands are offering sweet and savory alternatives to traditional nut spreads, meeting the demand of consumers looking for a healthy yet flavorful alternative.
Industry implications
What the Seeded Butter trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can tap into the growing market of health-conscious consumers seeking novel and healthy alternatives to traditional nut butter spreads.
For
Packaging
The packaging industry has an opportunity to innovate and offer convenient single-serving options for alternative nut butter spreads.
For
Allergy-friendly Foods
The industry for allergy-friendly foods is poised for growth, with a number of nut-free alternatives to traditional spreads hitting the market to cater to consumers with allergies.
Workshop question
How can your brand appeal to consumers' desire for novelty?
Trend signals
Trend signals for Seeded Butter
Trend score 0.9 out of 10, from popularity 9%, activity 10%, freshness 8%.
Popularity9%
Activity10%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seeded Butter trend
6 featured examples from Jul 27, 2016 to Mar 21, 2018CategoryLifestyle
Savory Alternative Nut Spreads
The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged
The food and beverage industry can explore innovative ways to create unique and healthy nut spreads to cater to the expanding consumer demand for flavorful and nutritious alternat…
CategoryLifestyle
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market.
CategoryLifestyle
Seed-Packed Paleo Spreads
The Nuttzo Paleo Chocolate Power Fuel Contains No Palm Oil
The healthy food and snacks industry has an opportunity to develop and market more seed-packed spreads to cater to health-conscious consumers.
CategoryLifestyle
Free-From Sunflower Butter
88 Acres' 'Maple Roasted Sunflower Seed Butter' is Made Simply
Food manufacturers can capitalize on the growing need for nut-free products by creating innovative, flavorful and nutritious nut-free options.
CategoryLifestyle
Sunflower Butter Cups
SunButter Packages Its Sunflower Spread in Single-Serve Portions
The snack industry can incorporate single-serve packaging and allergy-friendly options to meet consumer demand for convenient and safe snack choices.
CategoryLifestyle
Peanut-Free Spread Packets
NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go
Potential for innovation in the nut butter industry by offering a wider range of peanut-free options.
