Butters based in various seeds become increasingly popular
Implications – With alternative nut butters now being the norm, brands are infusing various seeds into butters, or are creating butters based in seeds. With sunflower, chia, and watermelon seeds all being frequently used options, these products appeal to health-conscious consumers who are also motivated by novelty in their purchase decisions.
Workshop Question - How can your brand appeal to consumers' desire for novelty?
Trend Themes
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Seed Butters — Brands are infusing various seeds into butters or creating butters based on seeds, providing health-conscious consumers motivated by novelty with more options.
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Peanut-free Spread Packets — Alternatives to traditional nut butter spreads are emerging in convenient and portable single-serving packets, catering to the growing market of health-conscious consumers with nut allergies.
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Savory Alternative Nut Spreads — A growing number of brands are offering sweet and savory alternatives to traditional nut spreads, meeting the demand of consumers looking for a healthy yet flavorful alternative.
Industry Implications
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Food and Beverage — The food and beverage industry can tap into the growing market of health-conscious consumers seeking novel and healthy alternatives to traditional nut butter spreads.
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Packaging — The packaging industry has an opportunity to innovate and offer convenient single-serving options for alternative nut butter spreads.
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Allergy-friendly Foods — The industry for allergy-friendly foods is poised for growth, with a number of nut-free alternatives to traditional spreads hitting the market to cater to consumers with allergies.
