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Seeded Butter

Butters based in various seeds become increasingly popular

Implications – With alternative nut butters now being the norm, brands are infusing various seeds into butters, or are creating butters based in seeds. With sunflower, chia, and watermelon seeds all being frequently used options, these products appeal to health-conscious consumers who are also motivated by novelty in their purchase decisions.
Workshop Question - How can your brand appeal to consumers' desire for novelty?
1.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
51,541 Total Clicks
Date Range:
Jul 16 — Mar 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Savory Alternative Nut Spreads
Savory Alternative Nut Spreads
The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged
Foodie culture has expanded consumer preferences for different product variations that are a more flavorful and/or healthy alternative to what they’re used to which the Betsy’s Best nut and... MORE
Watermelon Seed Butter
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... MORE
Seed-Packed Paleo Spreads
Seed-Packed Paleo Spreads
The Nuttzo Paleo Chocolate Power Fuel Contains No Palm Oil
The Nuttzo Paleo Chocolate Power Fuel is a new seed spread that is packed with healthful ingredients to provide an extended feeling of fullness. The spread is made using a series of seeds including... MORE
Free-From Sunflower Butter
Free-From Sunflower Butter
88 Acres' 'Maple Roasted Sunflower Seed Butter' is Made Simply
As an alternative to the many spreads on the market that are made with tree nuts, 88 Acres created its newest sunflower seed butter with seeds, as they are a great source of plant-based protein and... MORE
Sunflower Butter Cups
Sunflower Butter Cups
SunButter Packages Its Sunflower Spread in Single-Serve Portions
SunButter’s roasted sunflower spread boasts a peanut-free formula that makes it an ideal alternative for those who are limited by nut allergies. Since this can be a particular problem for... MORE
Peanut-Free Spread Packets
Peanut-Free Spread Packets
NuttZo's 'Power Fuel Single' is a Peanut-Free Protein Snack to Go
NuttZo’s ‘Power Fuel Single 2Go’ makes for a rich protein snack to go. The product is packaged in a small single-serving pouch, which makes it easy to consume on its own or with... MORE

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Related Examples

Trail Mix-Themed Nut Butter
Trail Mix-Themed Nut Butter
Earth Balance's Crunchy Spreads Take Inspiration from Snack Mixes
Pigmented Two-in-One Cosmetic Sticks
Pigmented Two-in-One Cosmetic Sticks
Onomie Boosting Lip and Cheek Balm is a Blush and a Lipstick
Legume-Based Granolas
Legume-Based Granolas
EFFI Foods' Gluten-Free Chickpea Granola is Enriched with Probiotics
Gluten-Free Toaster Pastries
Gluten-Free Toaster Pastries
Bobo's Toast'r Has an Oat Crust and a Filling of Jam or Nut Butter
Grain-Free Superfood Bars
Grain-Free Superfood Bars
Purely Elizabeth Launched Paleo-Friendly Snack Bars with Reishi Mushroom
Empowering Superfood Bars
Empowering Superfood Bars
Health Warrior & Bobbi Brown Created a Superfood Snack for Girls Inc.
Cruelty-Free Grooming Collections
Cruelty-Free Grooming Collections
The New Grooming Line by Saturdays NYC is American-Made
Nut-Free Chickpea Spreads
Nut-Free Chickpea Spreads
The Amazing Chickpea Makes Flavorful Alternatives to Peanut Butter
Versatile Diaper Balms
Versatile Diaper Balms
Earth Mama's Organic Diaper Balm Handles More Than Just Diaper Rash
Blended Butter Oil Spreads
Blended Butter Oil Spreads
The Finlandia Spreadable Butter with Canola Oil Keeps Calories Low
Pre-Made Sandwich Fillers
Pre-Made Sandwich Fillers
Tesco's Sandwich Fillers are Pre-Assembled and Ready to Spread
Sealed Crustless Sandwiches
Sealed Crustless Sandwiches
Smucker's Uncrustables Are Sealed Sandwiches Loaded With Filling
Palm Oil-Free Chocolate Butters
Palm Oil-Free Chocolate Butters
The Pip & Nut Chocolate Coconut Hazelnut Butter is Rich
Plant-Based Oil Spreads
Plant-Based Oil Spreads
I Can't Believe It's Not Butter! is Available in an 'It's Vegan' Version
Indian-Inspired Bean Dips
Indian-Inspired Bean Dips
Maya Kaimal's Bean-Based Dip is Flavored with Green Chilies and Turmeric
S'more Quesadilla Recipes
S'more Quesadilla Recipes
This S'mores-Stuffed Dessert Quesadilla Reinterprets a Campfire Classic
Smoothie-Inspired Toast Spreads
Smoothie-Inspired Toast Spreads
'SMUUS' Makes Spicy Fruit & Veggie "Smoothies" for Bread
Caffeinated Hazelnut Spreads
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Monochromatic Nut Butter Branding
Monochromatic Nut Butter Branding
These Premium Nut Butters Were Made with Nutritious Ingredients
Fair-Inspired Popcorn Snacks
Fair-Inspired Popcorn Snacks
The New G.H. Cretors Organic Popped Corn Varieties are Artisanal
Dessert-Inspired Granola Bars
Dessert-Inspired Granola Bars
The Kashi Chewy Nut Butter Bars are Made with Organic Ingredients
Flavorful Cooking Spice Sticks
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The Sriracha Seasoning Stix Enhance Foods from the Inside-Out
Decadent Peanut Butter Shakes
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Steak 'n Shake's New Peanut Butter Milkshakes are Ultra-Indulgent
Savory Cookie Collections
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The Perfect Bite Co.'s 'Sophisticated Cookies' Boast European Flavors
Globally Inspired Nut Butters
Globally Inspired Nut Butters
These Nut Butter Spreads Boast Thai, Indian and African Flavors
Honey-Infused Nut Butters
Honey-Infused Nut Butters
The Brand 'Justin's' Offers Naturally Sweetened Nut Butters
Gourmet Pistachio Spreads
Gourmet Pistachio Spreads
The PC Black Label Pistachio Spread Boasts 30% Iranian Nut Ingredients
Allergy-Friendly Seed Spreads
Allergy-Friendly Seed Spreads
'SunButter' is a Peanut-Free Spread That's Made with Sunflower Seeds
Nourishing Multi-Nut Spreads
Nourishing Multi-Nut Spreads
'NuttZo' Products are Made with a Blend of Seven Nuts and Seeds
Nutless Snack Bags
Nutless Snack Bags
Enjoy Life's 'Seed and Fruit Mix' Snack Forgoes All Nuts
Fried Flower Appetizers
Fried Flower Appetizers
Buffalo Jump Makes Deep-Fried Sunflower Heads Dressed with Bee Pollen
Sprouted Watermelon Seeds
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
Sandwich-Inspired Snack Bars
Sandwich-Inspired Snack Bars
Trader Joe's PB & J Bars Put a Snack-Sized Spin on a Classic Sandwich
Sweet Superfood Crackers
Sweet Superfood Crackers
The Foodie Fuel Snacks Serve as an Alternative to Sugary Cookies
Herbed Butterbean Dips
Herbed Butterbean Dips
This Unique Bean Dip Combines a Base of Butterbean with Chives
Sunflower Festival Photography
Sunflower Festival Photography
Patrons Were Captured Exploring This Flower Farm's Colorful Fields
3D Toast Sculptures
3D Toast Sculptures
Adam Perry Creates Dimensional Buildings and Art Pieces Out of Bread
Caffeinated Peanut Butter Packs
Caffeinated Peanut Butter Packs
The PROBAR Organic Peanut Butter Blend is Infused with Yerba Matte
Omega-Rich Peanut Spreads
Omega-Rich Peanut Spreads
This SmartFruit Product Combines Peanut Butter and Omega from Flax
Macadamia Nut Butters
Macadamia Nut Butters
These New Spreads Offer a Fresh Take on Traditional Nut Butters
Flavorful Soybean Spreads
Flavorful Soybean Spreads
Don't Go Nuts Make Nut-Free Spreads in Chocolate, Cinnamon and More
Creamy Tea Condiments
Creamy Tea Condiments
This Japanese Sado-Themed Toast Spread Combines Matcha Green Tea and Cream
Portable Peanut Butter Packets
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The Little Buddy's Packets Make It Easy to Take Nut Butter to Go
Probiotic Nut Butters
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
Candy-Flavored Nut Butters
Candy-Flavored Nut Butters
The New Cadbury Creme Egg Nut Butter is a Delicious Easter Treat
Chunky Chocolate Bar Spreads
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The New Twix Spread Features Crunchy Biscuit Pieces
Disney Peanut Butter Concepts
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This Peter Pan Peanut Butter Rebrand Concept is Disney-Inspired
Peanut Butter Juice Blends
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Sandwich Snack Bars
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Betty Lou's Peanut Butter Bar is Like an Ultra Dense PB&J Sandwich
Dippable Cookie Snacks
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Hershey's Snacksters Combine Cookie Sticks with a Chocolate Dip
Nourishing Nut Butter
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YumButter's Superfood Snacks Come in Squeezable Pouches
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These Oscar Mayer P3 Portable Protein Packs are Snacks for Adults