This Peter Pan Peanut Butter Rebrand Concept is Disney-Inspired

 - Feb 24, 2016
References: packagingoftheworld
This peanut butter branding concept was a student project of Quintin Caldwell, who was tasked with designing a rebrand that elevated the packaging with a modern spin. The results are a newly reimagined image for Peter Pan Peanut Butter, using plenty of imagery that is heavily influenced by the Disney film version of the story.

The concept sees the Peter Pan Peanut Butter range with a new logo on a floating leaf and includes Original Creamy and Original Crunchy, Honey Roasted Creamy and Crunchy, All-Natural Creamy and Crunchy and Reduced Fat Creamy and Crunchy. Caldwell purposefully used two vibrant colors for each different variety as a way of keeping the packaging fresh and "easily coded," while the bold color schemes would also help the product stand out on store shelves as unique.