When you want to enter a saturated category like fruit jams and spreads in Germany, you should be very creative and bring something new to the table. Negin Pakravesh, the founder of SMUUS, applied a widely popular smoothie concept to a fruit-based spread category.
SMUUS brands itself as a producer of "smoothie for bread" that can be used for more than just toast. You can add these versatile spreads to your burger as a ketchup substitute, make salad dressings, use them as dips, to refine cocktails, add flavor to yogurt or use them as an ice cream topping -- the list is endless.
SMUUS comes in six surprising flavor combinations. Each creation is a mini-adventure and consists of fruit, vegetable and spice combinations like Pineapple, Cucumber & Mint, or Cherry, Pepper & Chili.
What Makes This Trend Stand Out
- Fruit-based Spreads with Vegetables and Spices
- Explore new flavor combinations with fruit, vegetables, and spices for a unique line of spreads.
- Multi-purpose Spreads
- Offer spreads that can be used for more than just toast to increase versatility and appeal to a wider audience.
- Smoothie-inspired Products
- Consider applying popular smoothie concepts to other food categories for a unique selling point.
Sectors Adopting This
- Food Manufacturing
- Food manufacturers can create new product lines using fruit, vegetables, and spices to create unique and multi-purpose spreads.
- Retail
- Retailers can expand their spreads selection with unique and multi-purpose spreads inspired by smoothies.
- Hospitality
- Restaurants and hotels can enhance dishes with new multi-purpose spreads such as using them as salad dressings or burger toppings.
