'SMUUS' Makes Spicy Fruit & Veggie "Smoothies" for Bread
Natalia Goloskokova — May 29, 2017 — Business
References: smuus
When you want to enter a saturated category like fruit jams and spreads in Germany, you should be very creative and bring something new to the table. Negin Pakravesh, the founder of SMUUS, applied a widely popular smoothie concept to a fruit-based spread category.
SMUUS brands itself as a producer of "smoothie for bread" that can be used for more than just toast. You can add these versatile spreads to your burger as a ketchup substitute, make salad dressings, use them as dips, to refine cocktails, add flavor to yogurt or use them as an ice cream topping -- the list is endless.
SMUUS comes in six surprising flavor combinations. Each creation is a mini-adventure and consists of fruit, vegetable and spice combinations like Pineapple, Cucumber & Mint, or Cherry, Pepper & Chili.
SMUUS brands itself as a producer of "smoothie for bread" that can be used for more than just toast. You can add these versatile spreads to your burger as a ketchup substitute, make salad dressings, use them as dips, to refine cocktails, add flavor to yogurt or use them as an ice cream topping -- the list is endless.
SMUUS comes in six surprising flavor combinations. Each creation is a mini-adventure and consists of fruit, vegetable and spice combinations like Pineapple, Cucumber & Mint, or Cherry, Pepper & Chili.
Trend Themes
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Fruit-based Spreads with Vegetables and Spices — Explore new flavor combinations with fruit, vegetables, and spices for a unique line of spreads.
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Multi-purpose Spreads — Offer spreads that can be used for more than just toast to increase versatility and appeal to a wider audience.
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Smoothie-inspired Products — Consider applying popular smoothie concepts to other food categories for a unique selling point.
Industry Implications
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Food Manufacturing — Food manufacturers can create new product lines using fruit, vegetables, and spices to create unique and multi-purpose spreads.
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Retail — Retailers can expand their spreads selection with unique and multi-purpose spreads inspired by smoothies.
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Hospitality — Restaurants and hotels can enhance dishes with new multi-purpose spreads such as using them as salad dressings or burger toppings.
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