Beloved cereal brand, Cinnamon Toast Crunch, has partnered with Swiss Miss to bring us infused sugary milk. This collaboration targets individuals who love pouring an abundance of milk when making cereal so that they can drink the tasty milk at the end.
Wisconsin brand Swiss Miss is best known for its hot chocolate drinks and other tasty flavors. Since 2012 the company has taken a gluten-free approach with all products.
The partnership will bring fans a mouth-watering creamy base and Swiss Miss marshmallows with the iconic Cinnamon Toast Crunch Cinnadust to create the ultimate hot chocolate experience.
In June, the drinks will be available to purchase at grocery stores and retailers across the nation. Prices start at 2.99 USD.
Image Credit: Swiss Miss x Cinnamon Toast Crunch
Why This Trend Is Growing
- Food-beverage Collaborations
- Collaborations between food and beverage companies to create unique and enticing flavor experiences offer opportunities for disruptive innovation in the industry.
- Gluten-free Products
- The increasing popularity of gluten-free products, as demonstrated by Swiss Miss' approach since 2012, presents opportunities for innovative product development and marketing strategies in the food industry.
- Nostalgic Flavors
- Collaborating with well-known brands with nostalgic flavors, like Cinnamon Toast Crunch, can create a sense of comfort and familiarity for consumers and lead to successful product launches.
Industries Being Reshaped
- Food-beverage Industry
- With the constant demand for new and innovative flavor experiences, the food and beverage industry can continuously benefit from creative collaborations between brands.
- Gluten-free Food Industry
- As more consumers opt for gluten-free products, the gluten-free food industry can expand and offer more diverse options.
- Retail Industry
- Retailers who carry these unique and collaborative products can take advantage of the excitement generated by highly anticipated product launches to drive sales.
