Crunchy Cinnamon Chocolate Drops

Hershey's Kisses Cinnamon Toast Crunch Mashes Up Favorite Flavors

Hershey's Kisses Cinnamon Toast Crunch puts an extra-comforting take on a nostalgic candy with white creme drops featuring swirls of cinnamon sugar and graham-flavored cookie bits.

The limited-edition Hershey's Kisses Cinnamon Toast Crunch flavor launched at a time when consumers can't get enough unexpected crossovers, and this twist on a classic is ready to pack into lunch boxes, backpacks, drawers, and snack cupboards for anytime when sweet cravings hit. The breakfast cereal-inspired candies are coming to retailers nationwide in shareable nine-ounce bags fit for the whole family to enjoy together.

This new Hershey's Kisses flavor speaks to Gen Z and Millennials with a love of flavored candies, flavor mashups, and unexpected brand collaborations.

Flavor Mashup Innovations
The trend of flavor mashups sees consumer products combining nostalgic favorites with modern twists, like the integration of Cinnamon Toast Crunch into Hershey's Kisses.
Nostalgia-driven Marketing
Nostalgia-driven marketing taps into consumers' fond memories by revitalizing classic flavors with contemporary updates.
Limited-edition Collaborations
Limited-edition collaborations offer a sense of urgency and exclusivity, driving consumer interest in unexpected brand pairings.

Sectors Adopting This

Confectionery Industry
The confectionery industry thrives on innovation by introducing unexpected flavor combinations to captivate modern palates.
Cereal Industry
The cereal industry finds new growth opportunities by branching into unexpected collaborations with confectionery brands.
Retail Industry
Retail industry benefits from exclusive limited-edition products that create buzz and increase foot traffic or online engagement.
SCORE
8.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 99%
Freshness 44%