Pretzelmaker is bringing together two classic snacks in one delicious format with the debut of its new Cinnamon Toast Crunch Cinnadust Pretzel Bites.
A delicious twist on its signature Pretzel Bite, Pretzelmaker's new Cinnamon Toast Crunch Cinnadust Pretzel Bites are sweet, salty, and crunchy all at once. Each of the new Cinnamon Toast Crunch Cinnadust Pretzel Bites consists of freshly baked, hand-rolled pretzel dough that's been dusted with a generous layer of Cinnamon Toast Crunch’s signature flavoring. Each bite is then dunked in Pretzelmaker’s Vanilla Glaze dipping sauce for an extra bit of sweetness. As Katie Thoms Senior Director of Marketing at Pretzelmaker explains, "Our partnership with Cinnamon Toast Crunch brings a level of sweetness and nostalgia that we feel will resonate with our guests and drive them to visit our locations for an epic taste bud adventure.”
Image Credit: Pretzelmaker
Why This Trend Is Growing
- Sweet-savory Hybrid Snacks
- Creating innovative flavor combinations that blend sweetness and saltiness into one enticing snack experience.
- Signature Flavor Infusions
- Exploring unique ways to incorporate well-known brand flavors into new product offerings for added consumer appeal.
- Dessert-inspired Pretzel Varieties
- Transforming traditional pretzel snacks into delectable treats inspired by popular desserts for a fun and indulgent twist.
Industries Being Reshaped
- Snack Food Industry
- Opportunities for snack food companies to collaborate with well-known brands to create irresistible snack options that cater to evolving consumer tastes.
- Food Service Industry
- Potential for food service providers to introduce unique menu items that tap into the nostalgia and flavor preferences of their customers, driving engagement and loyalty.
- Confectionery Market
- Chances for confectionery companies to expand their product portfolios by introducing confectionery-inspired twists on traditional snacks, appealing to a wider audience seeking novel taste experiences.
