Plant-Based Tuna Spreads

BettaF!sh's TU-NAH Adds a Taste of the Ocean to Snacks & Sandwiches

TU-NAH is a new plant-based tuna spread range from German plant-based tuna brand BettaF!sh that's fish-free, soy-free and full of ocean flavors. These shelf-stable spreads are offered in varieties like Naturel, Caper + Pepper, Tomato + Chili and Olive, which are packaged in recyclable glass jars. Thanks to seaweed, the spreads add a taste of the ocean to everything from snacks and dips to sandwiches.

These spreads tap into the power of textured fava bean protein to provide a spread that rivals the animal-based original.

The brand is partnering with retail giant ROSSMANN to bring these plant-based tuna spreads to customers and as Sandra Lorenz, MD of the ROSSMANN brand at Dirk Rossmann GmbH, says: "there’s no question that seaweeds are going to shape our future food system."

Plant-based Seafood Alternatives
Opportunities exist for innovators to develop new plant-based alternatives for a variety of seafood products.
Sustainable Packaging
Disruptive innovation exists in the area of sustainable packaging, particularly in the use of recyclable glass jars.
Flavor Innovations
Entrepreneurs interested in developing innovative and nuanced flavor compositions have significant opportunities with this product range.

Who This Affects Most

Food Manufacturing
Innovations in plant-based seafood alternatives can provide a competitive edge for food manufacturers.
Grocery Retail
Retailers can benefit from offering sustainable packaging options and plant-based alternatives for seafood products to meet growing consumer demand for eco-friendly and health-conscious products.
Packaging Manufacturing
Disruptive innovation opportunities exist for packaging manufacturers to develop sustainable packaging options for food products.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 59%
Freshness 16%