The BettaF!sh Plant-based Tuna Sandwiches Come in Three Varieties
Michael Hemsworth — October 20, 2021 — Marketing
References: betterfish.de & foodbev
The BettaF!sh plant-based tuna sandwiches are a limited edition product range created by the Germany-based brand to provide consumers with a vegan-friendly option to try out. The product comes in three varieties including Classic, Sweet Chili and Sweet Corn + Pepper, which are all being launched exclusively at Aldi locations in Germany. The sandwiches are made with seaweed and legumes for the fish-like base with no artificial ingredients in the mix.
Co-Founder Deniz Ficicioglu spoke on the new BettaF!sh plant-based tuna sandwiches saying, "In less than a year, our team of product developers have been able to create a delicious, vegan alternative to tuna. This is a product that will help us push the topic of saving our seas and their dwellers…"
Co-Founder Deniz Ficicioglu spoke on the new BettaF!sh plant-based tuna sandwiches saying, "In less than a year, our team of product developers have been able to create a delicious, vegan alternative to tuna. This is a product that will help us push the topic of saving our seas and their dwellers…"
Trend Themes
1. Plant-based Seafood Alternatives - The trend towards plant-based seafood alternatives is growing and presents an opportunity for innovative companies to create new and sustainable products.
2. Limited Edition Products - The BettaF!sh plant-based tuna sandwiches being a limited edition product range demonstrates a trend towards exclusivity which can be a profitable strategy for businesses.
3. Vegan-friendly Convenience Foods - As more consumers adopt veganism, there is an opportunity for businesses to offer more vegan-friendly convenience foods like the BettaF!sh plant-based tuna sandwiches.
Industry Implications
1. Plant-based Foods - The plant-based foods industry has room for disruption by producing more innovative seafood substitutes like the BettaF!sh plant-based tuna sandwiches.
2. Grocery Retail - Grocery retailers like Aldi who offer exclusive products like the BettaF!sh plant-based tuna sandwiches have a chance to attract more customers and increase profitability.
3. Convenience Foods - The convenience foods industry can disrupt traditional tuna sandwiches by offering vegan-friendly options like the BettaF!sh plant-based tuna sandwiches.
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