Dulquer Salmaan, a well-known actor, has been recruited by Parle Agro to promote the ‘Smoodh Fruit Smoothies’ brand in Southern India. The new ‘Smoodh Fruit Smoothies’ capitalize on Indian consumers’ passion for yogurt, fruits, and drinks. The three flavors—guava chili, banana rum, and mixed berries—were meticulously developed while considering the foods and ingredients Indians often eat and may include in their regular diets.
For their target markets, Parle Agro has started a campaign for the brand that includes two different TVCs with Dulquer Salmaan and Varun Dhawan. Dhawan currently serves as the face of the Smoodh and is one of India’s highest-paid actors.
"I’m thrilled to be the brand ambassador for Smoodh and take it to the masses. Smoodh Fruit Smoothies has become my new favourite go-to drink. I take it along with me for shoots when I need that burst of energy to carry on with the day. I enjoy the smooth drinking experience and delicious flavours. It lives up to the Smoodh name in every way," said Dulquer Salmaan.
Image Credit: Smoodh Fruit Smoothies
What's Driving This Trend
- Actor-backed Promotions
- More companies are leveraging popular actors to promote their brands, creating an opportunity for disruptive marketing techniques.
- Fruit-flavored Smoothies
- Increased popularity of fruit-based beverages presents an opportunity for new market entrants to disrupt the industry with innovative flavor combinations.
- Catering to Regional Tastes
- Developing region-specific flavors can provide an opportunity for companies to tap into niche markets and gain a competitive edge.
Who This Affects Most
- Beverage Industry
- Innovative new fruit-based smoothie flavors can create a disruptive impact in the ever-evolving beverage industry.
- Marketing and Advertising Industry
- Leveraging celebrity endorsements can create an opportunity for new marketing and advertising techniques to disrupt the industry.
- Entertainment Industry
- Cross-industry partnerships between actors and consumer goods companies can create an opportunity for new forms of product placement and sponsorships to disrupt the industry.
