Smucker's is best known for its jellies and jams, but the Smucker's Uncrustables sandwiches show that it isn't one to shy away from full snack innovations. As the name suggests, the clever products do away with many kids' most hated part of their sandwiches: the crust.
Looking at Smucker's Uncrustables, one would be forgiven for thinking their some new variety of pizza-stuffed pocket. The snacks have a similar design, with a round pocket of bread sealed around the edges to hold in filling. However, the snacks contain many of kids' favorite sandwich fillings, like peanut butter and jelly, hazelnut spread, and peanut butter and honey. The clever sealing process also cuts off the crust, increasing the chance that tykes will eat the whole thing.
Key Themes Behind This Trend
- Sealed-crustless-sandwiches
- Disruptive opportunity: Develop innovative sealed crustless sandwiches with unconventional fillings to cater to adult consumers.
- Convenience-snacks-for-kids
- Disruptive opportunity: Create convenient and healthy snacks for kids that eliminate disliked aspects, like sandwich crusts.
- Creative-snack-packaging
- Disruptive opportunity: Design unique and appealing packaging for snacks that appeal to both kids and adults.
Where This Applies
- Food-manufacturing
- Disruptive opportunity: Introduce automated production systems for sealed-crustless sandwiches to streamline manufacturing processes.
- Snack-food
- Disruptive opportunity: Explore new flavors and filling combinations for sealed-crustless sandwiches to attract a wider consumer base.
- Packaging-and-labeling
- Disruptive opportunity: Develop sustainable and eco-friendly packaging solutions for sealed-crustless sandwiches to align with consumer preferences.
