L’Oreal Paris Elvive was recently unveiled as a new line of haircare to repair all forms of hair damage, such as from the use of heated styling tools, color processing or dryness. The treatment-focused haircare line is meant to provide solutions that are both rejuvenating and preventative with just a single use.
To introduce its new haircare line to the world, L'Oreal launched the 'Elvive Manifesto,' starring a range of influencers and ambassadors who have struggled with their natural hair color, texture or volume over the years. Amena Khan is one of the faces of the campaign, making her one of the first hijab-wearing women to be featured in a major haircare campaign.
As part of its move towards greater inclusivity and diversity, L’Oréal is updating its iconinc "Because you're worth it" slogan to "Because we're all worth it."