The Kahuna skin and hair product line has a plain black background for the bottles and containers, with the name of the brand filled in with a floral print coloring. The products are aimed towards surfers, and exude this natural, carefree vibe.
For surfers this natural look is exactly what they are going for considering most of the time is spent in the water frolicking around. However, these people still want to take care of their bodies, which is why the line includes hair products and even sunscreen for when they are outside all day.
The floral details of this line really help to add that added touch to the bottles, making them stand out on the shelves.
Key Themes Behind This Trend
- Natural Packaging
- Opportunity for companies to design packaging with a natural and carefree aesthetic.
- Targeted Product Lines
- Opportunity to create product lines specifically tailored to niche markets, such as surfers.
- Floral Prints
- Opportunity for incorporating floral prints in packaging to add an extra visual appeal.
Where This Applies
- Beauty and Personal Care
- Disruptive innovation opportunities in creating specialized product lines for specific lifestyle groups.
- Packaging Design
- Opportunity to explore packaging designs that reflect the ethos and interests of target consumers.
- Surfing and Outdoor Recreation
- Opportunity to develop products and accessories that cater to the unique needs of surfers and outdoor enthusiasts.
