Koa recently expanded its portfolio with the launch of the new Hinoki Citrus Body Cleanser and Hinoki Rose Body Hydrator.
Koa is a Hawaiian brand that's driven by sustainability and Hawaiian philosophies of care. The brand was founded by three Hawaiian-bred entrepreneurs, Ty McLaren, Hiro Shinn, and Kapono Chung, who recently expanded the line beyond men’s skincare to offer products that all genders can use.
The latest addition to Koa's product lineup is the Hinoki Citrus Body Cleanser and Hinoki Rose Body Hydrator. The former is a refreshing cleansing gel that lathers to cleanse the skin, while offering tropical scents such as Noni, Hibiscus, and Hawaiian Ginger. On the other hand, the Hinoki Rose Body Hydrator is a lightweight, fast-absorbing body lotion that hydrates and soothes skin with a blend of Kukui, Macadamia, Murumuru, and Shea.
Image Credit: Kapono Chung, Haruko Hayakawa
What's Driving This Trend
- Incorporating Hawaiian Ingredients in Beauty Products
- Beauty brands can create innovative beauty products by using traditional Hawaiian ingredients in their formulations.
- Gender-neutral Beauty Products
- Beauty brands can cater to all genders by offering gender-neutral or unisex beauty products.
- Sustainability-focused Beauty Brands
- Beauty brands can set themselves apart by aligning with sustainability goals and creating products that are environmentally-friendly.
Who This Affects Most
- Beauty and Personal Care Industry
- Beauty and personal care brands can innovate by incorporating traditional Hawaiian ingredients like Koa to create unique product formulations.
- Gender-neutral Skincare Industry
- Skincare brands can create gender-neutral skincare products that cater to all genders.
- Eco-friendly Skincare Industry
- Skincare brands can innovate by incorporating sustainability-driven formulations and packaging to create products that are environmentally-friendly.
