While there are a great number of whey-based protein powders on the market, a growing number of plant-based protein supplements are also appearing, such as this Organic Pumpkin Seed Protein from Jarrow Formulas.
The all-new Pumpkin Seed Protein product is vegan, non-GMO, as well as free from gluten and other major allergens. The product is a complete protein source, plus a viable high-protein alternative for consumers who would rather not consume animal or soy products. To use, the plant-based protein powder is to be combined with water, juice or another beverage of one's choosing.
A number of innovative plant-based supplement powders are now being launched for consumers, including those that are made with a base of quinoa, peas and other protein-rich ingredients.
Key Themes Behind This Trend
- Plant-based Protein Powders
- Opportunity for disruptive innovation in creating new plant-based protein sources, such as those made from quinoa, peas, and other protein-rich ingredients.
- Vegan Protein Supplements
- Opportunity to develop innovative vegan protein supplements that offer complete protein sources for consumers who prefer not to consume animal or soy products.
- Non-gmo Protein Powders
- Opportunity to create disruptive innovation by developing non-GMO protein powders that cater to the increasing demand for genetically modified organism-free products.
Where This Applies
- Health and Wellness
- Opportunity in the health and wellness industry to capitalize on the growing trend of plant-based protein powders and vegan protein supplements.
- Fitness and Sports Nutrition
- Opportunity in the fitness and sports nutrition industry to introduce new protein powder options that cater to the needs of vegan and non-GMO consumers.
- Food and Beverage
- Opportunity in the food and beverage industry to develop innovative plant-based protein powders and supplements to meet the changing preferences of health-conscious consumers.
