NextFoods is now building upon the range of innovative probiotic beverages it offers through its GoodBelly brand with two all-new on-the-go snack bars that provide one billion probiotics per serving.
The GoodBelly Probiotic Bars were recently debuted at Natural Products Expo East, available in flavors like Honey Almond Butter and Cocoa Peanut Butter. The products manufactured by General Mills are made with wholesome ingredients like organic honey and organic coconut oil, as well as buckwheat flour and puffed quinoa.
Aside from being interested in cultured, globally inspired probiotic-rich foods like kimchi, sauerkraut, kombucha and kefir, a growing number of consumers are turning to everyday products that are enriched with beneficial bacteria for good gut health. Products like these probiotic-rich on-the-go bars appeal to consumers who desire effortless grab-and-go snacks that are both convenient and healthy.
Key Themes Behind This Trend
- Probiotic-rich Foods
- The growing interest in probiotic-rich foods presents an opportunity for businesses to create innovative products that promote gut health.
- On-the-go Snacks
- The demand for convenient grab-and-go snacks opens up possibilities for the development of portable and healthy food options.
- Beneficial Bacteria Enrichment
- The increasing consumer desire for everyday products enriched with beneficial bacteria creates a space for companies to explore new ways to incorporate probiotics into different consumer goods.
Where This Applies
- Food and Beverage
- The food and beverage industry can tap into the probiotic trend by creating innovative probiotic snacks and beverages for health-conscious consumers.
- Health and Wellness
- The health and wellness industry can take advantage of the demand for gut health products by offering probiotic supplements and related services.
- Natural and Organic
- The natural and organic industry can explore the incorporation of probiotics in their products to cater to the increasing consumer preference for wholesome and beneficial ingredients.
