UNREAL is a brand that offers better-for-you alternatives to some of the most popular peanut butter cups and candy-covered chocolates on the market. Its products are made with vegan, organic and sustainable ingredients that are not artificial.
As well as offering Milk Chocolate Gems and Dark Chocolate Peanut Gems, UNREAL also makes Dark Chocolate Crispy Gems. These snacks combine fair trade-certified vegan dark chocolate with toasted quinoa and a coating that's naturally colored with vegetable extracts from beet juice, carrot juice, hibiscus juice, annatto extract, turmeric extract or red cabbage juice.
On top of looking for better-for-you treats for the sake of indulgence, many consumers require sweets that are free of common allergens and take pride in supporting products with ingredients that are naturally and responsibly sourced.
What Makes This Trend Stand Out
- Better-for-you Confections
- The trend of offering healthier alternatives to traditional candy opens up opportunities for plant-based options and organic, vegan and non-artificial ingredients.
- Ingredient Transparency
- Consumers interested in how their food is sourced are driving the trend of naturally and responsibly sourced ingredients in the candy industry.
- Allergen-free Sweets
- The increasing demand for sweets free of common allergens opens up opportunities for companies to create confections that cater to specific dietary restrictions.
Sectors Adopting This
- Confectionery
- The confectionery industry can benefit from offering better-for-you candy options and providing consumers with transparency on ingredients and allergen-free sweets.
- Organic Food
- The organic food industry can capitalize on the trend of naturally sourced ingredients and better-for-you confections by incorporating them into their product lines.
- Plant-based Food
- The plant-based food industry can tap into the trend of consumers seeking healthier candy options by creating plant-based confections that contain vegan and natural ingredients.
