American hair care brand Pantene is following Herbal Essences' example by releasing a new Pantene Micellar Shampoo, which is a part of its Pro-V Blends series.
The shampoo comes in a large 530mL bottle that has a pump at the top, making it more convenient to use. As the micellar water-infused shampoo can be purchased in a pack with the brand's Moisturizing Conditioner for just $16 USD, it's an affordable alternative for those who are looking to take care of their sensitive locks.
Similarly to how micellar water is used in skincare products, the ingredient gently strips the hair of any residual dirt and grime, without taking away the necessary nutrients that the hair natural produces.
What Makes This Trend Stand Out
- Micellar Water Shampoos
- Opportunity for beauty brands to develop gentle and effective hair care products using micellar water technology.
Sectors Adopting This
- Hair Care
- Hair care brands can capitalize on the trend of gentle and nourishing shampoos for consumers with sensitive hair.
