This mixology-inspired hair cocktail is a powerful product that's designed to provide everything from UV protection to frizz control in a bottle. Color Wow's Bionic Tonic Kale Cocktail is fueled by sea kale, which is used as a tool for reinforcing the bonds that strengthen hair—Color Wow promises that its product has the ability to reduce breakage and "strengthen hair by over 50% with just use one use." Alongside kale, the many B Vitamins included in this hair cocktail also work to improve the internal bonds and strength of strands.
Color Wow also makes Bionic Tonics in Coconut and Carb varieties.
Alongside the growth of the health movement among consumers, it has become common to see beauty products inspired by food and beverages and vice versa.