From Mess-Free Mud Masks to Self-Heating Clay Masks

 - May 6, 2017
The popularity of single-use skincare sheet masks within the world of Korean beauty has inspired beauty brands all over the globe to create their own interpretations of the convenient personal care products.

In comparison to face mask solutions that are packaged in pots and jars and must be applied with the fingertips or a brush, sheet masks provide a convenient and mess-free way to protect and hydrate one's skin. Some brands are now even creating interactive packaging that makes it possible for a consumer to infuse their sheet masks with additional benefits just before applying. Others are making use of unusual ingredients like wine or horse oil.

Although many sheet masks for the face do not look attractive while they are being applied, some brands print the faces or features of cartoon characters or other aesthetically pleasing designs onto their skincare sheet masks.