This sportswear brand is providing women who wear cultural garments or those who prefer to cover up for personal reasons with a way to remain modest while exercising.
After recognizing the need for activewear that caters to the needs of Muslim women who choose to wear a hijab, Haya Al Ghanim and Amina Ahmadi invented 'Oola Sportswear.' The head coverings come in the form of toques, tube scarves and standard scarves while the clothes are lightweight, full-length and breathable. The sportswear is highly conducive to playing different sports while ensuring the modesty that some women require for religious, cultural or personal reasons.
This modest sportswear has arisen from a need for culturally specific athletic clothing and manages to be highly functional at the same time.