Sanctuary, the contemporary "global lifestyle brand with a conscience," recently launched its first-ever activewear collection. The collection includes a legging, biker short, and bralette in a classic black, as well as neon yellow, grey cameo, and a black & white geometric print for those looking for bold options.
Sanctuary created the collection as a way for everyone to be able to have accessible activewear to move in a way that celebrates a person’s inner strength. The new activewear collection is available exclusively online with prices range from $39-$89.
Activewear continues to be extremely popular even post-pandemic as consumers look for pieces that merge form and function. As this trend continues, we can expect more brands to launch similar lines.
What's Driving This Trend
- Accessible Activewear Collection
- Sanctuary's launch of its first-ever activewear collection signals the growing trend of creating inclusive and accessible activewear for all.
- Bold Color Activewear
- Sanctuary's inclusion of bold and vibrant colors in its activewear collection is indicative of a trend towards bolder and more daring options in activewear.
- Continued Growth of Activewear Industry
- The post-pandemic popularity of activewear is driving the growth of the industry, with more brands looking to enter the market and create innovative products.
Who This Affects Most
- Fashion Retail
- The launch of Sanctuary's activewear collection highlights opportunities for fashion retailers to expand their product lines and cater to the growing demand for activewear.
- Fitness and Wellness
- The rise in popularity of activewear reflects the continued growth of the fitness and wellness industry, with opportunities for disruptive innovation in creating more sustainable and versatile activewear.
- E-commerce
- The exclusive online availability of Sanctuary's activewear collection highlights the potential for growth in e-commerce, particularly in the realm of online fashion retail.
