Facial care products boast self-heating properties to boost efficacy
Implications - Where once cooling properties in skincare were once highly popular, brands within this industry are now dabbling in the opposite by offering self-heating facial products. These products enhance the perceived function of such products, and elevate the increasingly popular experimental aspects of self-care.
Workshop Question - How can your brand enhance the perceived function of its products/services?
Trend Themes
1. Self-heating Products - The use of self-heating properties in facial, hair and other personal care products is gaining popularity.
2. Use of Food Ingredients - Consumers are looking for personal care products made with clean, whole food ingredients, similar to the ingredients found in their meals.
3. Dual-action Products - Facial scrubs that offer both warming and cooling properties are becoming increasingly popular.
Industry Implications
1. Personal Care - Brands in the personal care industry are utilizing these trends to create innovative products that offer unique and effective benefits.
2. Food and Beverage - Food and beverage companies can use these trends to create personal care product lines that align with their brand values and customer preferences.
3. Packaging - The trend towards self-heating products also presents an opportunity for packaging companies to create innovative solutions that activate the self-heating properties of the products.
