The cannabis industry aims to mitigate the odors associated with its products
Implications - As medical and recreational cannabis industries increasingly establish their "professionalism", they're now seeking to better control one of the prominent downsides of consuming cannabis – its odor. Designing specialty products that suppress or remove the odors of the drug caters to consumers who are just now becoming comfortable with the idea of medical cannabis consumption, along with those who belong in the urban professional category.
Workshop Question - Consider how your brand could better shift brand perception to become more mainstream within its area of expertise.
Trend Themes
1. Odor Control - The cannabis industry is designing specialty products that suppress or remove the odors of the drug, including odor-absorbent cases and odor-eliminating candles.
2. Convenience Kits - Medical marijuana carrying kits and comprehensive cannabis smoking kits offer a convenient way for patients and marijuana users to carry essentials and have everything they need to get started or enhance their experience.
3. Dissolvable THC Products - Dissolvable THC powders allow consumers to have more control in creating their own DIY cannabis-infused drinks, ensuring a controlled experience with no surprises.
Industry Implications
1. Cannabis Industry - The cannabis industry needs to innovate products that suppress or remove odors, offer convenience, and control experience.
2. Home Fragrance Industry - The home fragrance industry can develop products such as odor-eliminating candles or sprays that cater to the cannabis industry and their consumers' needs.
3. Consumer Packaged Goods (CPG) Industry - Consumer packaged goods companies have an opportunity to create products in partnership with the cannabis industry like dissolvable THC powders for new cannabis edibles or drinks.
5 Featured, 43 Examples:
142,115 Total Clicks
Date Range:
May 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
