The cannabis industry aims to mitigate the odors associated with its products
Implications - As medical and recreational cannabis industries increasingly establish their "professionalism", they're now seeking to better control one of the prominent downsides of consuming cannabis – its odor. Designing specialty products that suppress or remove the odors of the drug caters to consumers who are just now becoming comfortable with the idea of medical cannabis consumption, along with those who belong in the urban professional category.
Workshop Question - Consider how your brand could better shift brand perception to become more mainstream within its area of expertise.
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