Knowing that not all dogs are eager to tackle tough, meaty treats, The Lazy Dog Cookie Co. developed a line of soft cookies for dogs called 'Mutt Mallows.'
Mutt Mallows are offered in a range of flavors like Roasted Vanilla and Strawberry Smoochies, which are only made with wholesome food ingredients like oats, honey and whey. In all, these cookies for dogs exclude some ingredients from its formula, including wheat, corn, soy, meat, eggs and any preservatives, making them perfect for dogs with sensitive stomachs.
As pet owners invite more health-focused food products into their own lives, they are also seeking out human-grade and human-inspired snacks for their pets that take the form of everything from cookies and popcorn to herbal teas.
Key Themes Behind This Trend
- Health-focused Pet Food
- Opportunity for developing pet food products that prioritize health and use wholesome ingredients.
- Human-grade Pet Snacks
- Potential for creating pet snacks with human-grade ingredients and flavors inspired by popular human snacks.
- Sensitive Stomach Pet Treats
- Possibility for producing pet treats that are free from common allergens and suitable for dogs with sensitive stomachs.
Where This Applies
- Pet Food
- Disruptive innovation opportunity in the pet food industry by developing healthy and allergen-free pet food products.
- Snack Food
- Innovative potential in the snack food industry by creating human-grade pet snacks with unique flavors and ingredients.
- Natural Remedies
- Opportunity in the natural remedies industry for producing pet treats that address specific dietary needs, such as sensitive stomachs.
