With unconventional flavors like Dragon Fruit Papaya, Blueberry Beetroot and its all-new Mushroom Mango Oven Baked Dog Treats, What's Barking proves that pet snacks can be just as adventurous and gourmet as human cuisine. This earthy-sweet new treat for dogs is wholly plant-powered, soft and completely filler-free.
Unlike some dog treats that rely on meat by-products, What's Barking's new Mushroom Mango Oven Baked Dog Treats are 100% meat-free, and backed by a no-compromise ingredient list. Coconut oil for overall health and a lustrous coat and pure coconut glycerin are thoughtful inclusions that keep the all-natural dog treat free from palm oil, and its soft-baked form means that essential nutrients are preserved while maintaining a texture dogs can't get enough of.
Key Themes Behind This Trend
- Plant-powered Pet Foods
- A shift toward 100% meat-free formulations highlights opportunities for nutritionally complete plant-based recipes tailored to companion animals.
- Gourmet-flavored Pet Snacks
- Unconventional flavor profiles that mirror human culinary trends suggest demand for chef-driven, premium snack lines that elevate pet eating experiences.
- Soft-baked Nutrient-preserved Treats
- Products emphasizing gentle baking methods and soft textures indicate potential for treat formats that retain heat-sensitive nutrients while improving palatability.
Where This Applies
- Pet Food Manufacturing
- Manufacturers capable of developing clean-label, meat-free production processes stand to redefine mainstream pet nutrition by combining safety with novel ingredient sourcing.
- Sustainable Ingredient Supply
- Suppliers of alternative proteins, coconut-derived oils, and non-palm glycerins could disrupt commodity chains by certifying ethical, traceable inputs for premium pet products.
- Pet Retail and Subscription Boxes
- Curated retail and DTC subscription channels tailored to adventurous, health-conscious pet owners may shift purchasing toward premium, niche treat portfolios.
