Banh mi is a popular Vietnamese sandwich that is stuffed with the ingredients that commonly go into a classic pho soup, such as meat, star anise and cinnamon, fresh basil and bean sprouts—now, Trader Joe's is reinterpreting the Asian dish as a bowl of noodles.
The Trader Joe’s Banh Mi Inspired Noodle Bowl does not contain any bread, but it is packed with flavorful ingredients like a base of vermicelli rice noodles, pickled carrots and cabbage. As an alternative to including meat, Trader Joe's opted to make its iteration vegetarian-friendly by choosing TJ’s Sriracha Baked Tofu as a source of protein.
The bowl of noodles is topped off with a sweet and creamy dressing that can be used to create a satisfying on-the-go meal option.
What Makes This Trend Stand Out
- Asian Sandwich-inspired Dishes
- The rise in popularity of transforming traditional sandwiches into innovative dishes opens up possibilities for creating new menu items or food products.
- Vegetarian-friendly Protein Options
- Opportunities for companies to incorporate plant-based protein sources into their product lines are growing.
- Convenient On-the-go Meal Options
- Consumers are increasingly looking for meals that can be easily eaten while on-the-go, creating a market for portable and ready-to-eat products.
Sectors Adopting This
- Food and Beverage
- The food industry can capitalize on the trend of transforming traditional sandwiches, as well as appeal to the growing demand for alternative protein sources and convenience.
- Restaurant
- Restaurants can add innovative Asian-inspired dishes to their menus, or create a grab-and-go concept to offer customers convenient meal options.
- Packaged Food
- Companies can develop and market ready-to-eat packaged meals inspired by popular sandwich flavors, for consumers looking for quick and easy meal solutions.
