The Raybern's Pork Bánh Mì sandwich has been announced by the deli-style sandwich brand as its latest and greatest frozen food product that will offer easy access to Vietnamese cuisine.
The sandwich starts off with the brand's signature bread that's topped with seasoned, thinly sliced roast pork alongside pickled vegetables like carrot, onion, daikon radish, red bell peppers and jalapeños. The sandwich boasts 18-grams of protein per serving, comes individually wrapped and is ready to heat and eat in the microwave. The product is launching at Costco locations in the Pacific Northwest, Los Angeles, Bay Area and Texas areas.
Senior Marketing Manager Lexi Levang spoke on the Raybern's Pork Bánh Mì sandwich saying, "Our Pork Bánh Mì is a tribute to the authentic, layered flavors of traditional Vietnamese sandwiches, made easy for busy days. We wanted to create something that feels adventurous and new, while staying true to the Raybern’s promise of quality, flavor and ultimate convenience.”
Image Credit: Raybern’s
Why This Trend Is Growing
- Frozen Ethnic Cuisine
- The rising trend of frozen ethnic cuisine offers consumers the opportunity to explore global flavors conveniently at home.
- Convenient Ready-to-eat Meals
- There's a growing demand for ready-to-eat meals that cater to busy lifestyles, providing quality and taste without the prep time.
- Protein-packed Fast Meals
- Protein-rich quick meals are gaining popularity among health-conscious consumers looking for nutritious on-the-go options.
Industries Being Reshaped
- Frozen Food Industry
- The frozen food industry continues to innovate with culturally diverse offerings that introduce consumers to new tastes and experiences.
- Gourmet Convenience Food
- Gourmet convenience foods are transforming traditional perceptions of quality in fast, easy meal solutions.
- Microwaveable Meal Sector
- The microwaveable meal sector is witnessing a shift towards incorporating premium ingredients and international cuisine influences.
