Laoban, an Asian frozen food brand beloved for its dumplings, is giving its fans more to adore with the launch of microwavable bao buns. These new frozen meals are for consumers looking for quick, elevated meal options and the flavor-packed products deliver complex yet approachable flavors.
The microwave-ready bao buns—touted as the "cousin of the dumpling"—are available in a trio of varieties like Chinese Style BBQ Pork, Spicy Beef with chili and cumin and Sesame Chicken with shiitake mushrooms.
Co-founder and culinary director, Chef Tim Ma, a Michelin-recognized chef with a family background in Chinese restaurants developed Laoban's frozen bao buns. With these new products, the brand is diversifying its offerings and continuing its commitment to bringing accessible, quality Asian frozen food to consumers.
What's Driving This Trend
- Gourmet Frozen Foods
- Consumers are increasingly seeking frozen meals that offer more sophisticated, gourmet flavors and high-quality ingredients.
- Asian Cuisine Convenience
- The convenience of Asian cuisine is being elevated with ready-to-eat options like microwavable bao buns that mimic restaurant-quality dishes.
- Microwave-ready Delicacies
- There’s a growing trend towards developing frozen foods that are microwave-ready yet maintain the texture and flavor profile of freshly made delicacies.
Who This Affects Most
- Frozen Food Industry
- The frozen food industry is evolving to include more gourmet and chef-developed offerings that appeal to consumers looking for quality and convenience.
- Asian Food Market
- The Asian food market is expanding with innovative products like microwavable bao buns, meeting the demand for authentic and convenient meal options.
- Microwaveable Meal Sector
- The microwaveable meal sector is seeing an influx of high-end, flavorful options that cater to consumers’ desire for quick yet high-quality meals.
