Laoban launched a new frozen food lineup featuring Scallion Pancakes that are savory and easy to enjoy in a matter of minutes as a flaky, golden brown treat. These fragrant, freezer-friendly pancakes made with premium ingredients are free from preservatives, and are easy to whip up in the air fryer for a quick, satisfying meal or snack on demand.
Alongside its new Scallion Pancakes, the modern Asian food brand launched a crisp, creamy Crab Rangoon appetizer and soon, bite-sized Taiwanese Popcorn Chicken, as part of a collection called Crunchy Bites, inspired by top Asian takeout meals. The rise of "fakeaway" meals marks a return to frozen food that offers restaurant-quality taste with the convenience and affordability of skipping delivery.
Why This Trend Is Growing
- Fakeaway Meals
- The trend of 'fakeaway' meals is elevating frozen food to new heights by offering restaurant-quality experiences at home.
- Premium Frozen Foods
- Premium frozen foods are gaining popularity as consumers seek convenience without compromising on taste or ingredients.
- Air-fryer-ready Foods
- Air-fryer-ready foods tap into the growing demand for quick, crispy meals that require minimal preparation.
Industries Being Reshaped
- Frozen Food Industry
- The frozen food industry is being revitalized with high-quality, innovative products that mimic popular takeout options.
- Home Appliance Sector
- The rise of air fryer-friendly products is spurring innovation in the home appliance sector, driving demand for multi-functional cooking gadgets.
- Asian Cuisine Market
- The Asian cuisine market is expanding in the frozen foods category, providing authentic flavors without the need for restaurant visits.
