Tropical Protein Powders

Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants

The Vanilla, Chocolate, Mixed Berry and Banana protein powders from Aloha boast nourishing protein from plants, as well as Omega-3s, magnesium, iron and other nutrients.

The protein powder products are made with organic hemp seeds, pumpkin seeds and pea protein, which need less water and energy to produce than whey protein. As health-conscious consumers look to clean up their diets, they are turning to pea- and plant-based protein products to better support their health and the environment.

Aloha's formulas are also noted to be free from harsh chemicals and additives, boasting simple formulas that include flavorful addtions like coconut water powder, apple juice powder, cinnamon, pink sea salt and monk fruit extract for added taste.

Plant-based Protein
Opportunity for disruptive innovation in developing new and innovative plant-based protein products.
Clean Label
Opportunity for disruptive innovation in creating protein powders with simple, chemical-free ingredients.
Sustainable Protein
Opportunity for disruptive innovation in producing protein powders with environmentally friendly sources, such as hemp seeds and pumpkin seeds.

Sectors Adopting This

Fitness and Health
Opportunity for disruptive innovation in the fitness and health industry to cater to the increasing demand for plant-based protein products.
Food and Beverage
Opportunity for disruptive innovation in the food and beverage industry in developing clean label protein powders with unique flavor combinations.
Sustainable Manufacturing
Opportunity for disruptive innovation in the manufacturing industry to create sustainable production processes for protein powders using eco-friendly ingredients.
SCORE
1.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 8%
Freshness 8%