Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restricted
Concoction
Nutritious products incorporate as few ingredients as possible.
5.3
Trend score
Trend
What is the Restricted Concoction trend?
Restricted Concoction: With the rise of the clean eating movement, brands that specialize in foods that are at least somewhat processed are trying to jump on the trend by including limited, whole foods in their products. By offering as few ingredients as possible and prominently highlighting that fact, these brands are able to enter a niche that would otherwise exclude them, and cater to health conscious consumers seeking to balance their wellness habits with convenience.
Trend themes
Themes within the Restricted Concoction trend
Three behaviours holding the trend together01
Minimal Ingredient Foods
Clean eating movement has sparked the rise of brands offering foods with as few ingredients as possible
02
Transparency in Packaging
Brands are prioritizing transparency in their product packaging
03
Artisanal & Organic Snack Bars
Increased demand for artisanal and organic snack bars has led to a rise in the popularity of bars made with fair-trade and organic ingredients
Industry implications
What the Restricted Concoction trend means for industry
Where the trend changes the playbookFor
Food & Beverage
These trends are relevant for the food and beverage industry, which can capitalize on the demand for clean and organic ingredients
For
Packaging
The trend of prioritizing transparency in packaging is relevant for companies that specialize in this industry
For
Fitness & Health
Given the focus on clean and healthy eating, the fitness and health industry can leverage these trends to offer healthier options for their consumers
Workshop question
Conceptualize a product/service (within your area of expertise) that would cater to consumers who would otherwise be unlikely to purchase from your brand.
Trend signals
Trend signals for Restricted Concoction
Trend score 5.3 out of 10, from popularity 76%, activity 76%, freshness 8%.
Popularity76%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restricted Concoction trend
8 featured examples from Jan 6, 2017 to Mar 27, 2018CategoryLifestyle
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
The snack food industry can incorporate more healthy, minimally-processed options using plant-based ingredients, like That's it.
CategoryLifestyle
Limited Ingredient Snack Bars
The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
Reformatting snack bars to cater to lifestyle choices taps into the growing market for healthier snack options.
CategoryLifestyle
Three-Ingredient Snack Bites
Monkey's Raw Energy Bars are Made Using Fruit and Nut Ingredients
Potential for manufacturers to create innovative and nutritious snack products for health-conscious consumers.
CategoryLifestyle
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Opportunity for packaging companies to develop convenient and eco-friendly packaging solutions for pre-made lunch kits.
CategoryLifestyle
Three-Ingredient Fruit Pops
Popsicles from Chloe's Fruit are Made with Fruit, Water and Cane Sugar
The food and beverage industry can benefit from exploring ways to simplify ingredient lists and offer clean-label products to meet consumer demand.
CategoryEco
Five Ingredient Toothpastes
Earthpaste Offers Natural Toothpastes With Minimal Ingredients
The oral care industry can explore new product formulations and marketing strategies to meet the increasing demand for minimal ingredient toothpastes like Earthpaste.
CategoryLifestyle
Raw Ingredient Snack Bars
The Pereg Raw Bars are a Healthy Alternative to Traditional Candy Bars
The Pereg Raw Bars demonstrate opportunities for innovation in the snack food industry by offering a healthier and natural alternative to traditional snack bars.
CategoryLifestyle
Single-Serve Nut Butter Pouches
RXBar is Launching Its First-Ever Range of Nut Butter Snacks
The trend towards health-conscious snacking is growing and the market for healthy snack options continues to expand.
