Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Restricted Concoction

Nutritious products incorporate as few ingredients as possible

Implications - With the rise of the clean eating movement, brands that specialize in foods that are at least somewhat processed are trying to jump on the trend by including limited, whole foods in their products. By offering as few ingredients as possible and prominently highlighting that fact, these brands are able to enter a niche that would otherwise exclude them, and cater to health conscious consumers seeking to balance their wellness habits with convenience.
Workshop Question - Conceptualize a product/service (within your area of expertise) that would cater to consumers who would otherwise be unlikely to purchase from your brand.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
119,290 Total Clicks
Date Range:
Jan 17 — Mar 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Vegetable Snack Bars
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
‘That’s it.’ came onto the market as a producer of two-ingredient fruit bars and is now following the success of these products with a set of vegetable snack bars that follow the... MORE
Limited Ingredient Snack Bars
Limited Ingredient Snack Bars
The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
The Pure Organic Fruit & Nut Bars have been reformatted to help offer consumers something more in line with their lifestyle choices to keep them interested in the snack brand. The bars are... MORE
Three-Ingredient Snack Bites
Three-Ingredient Snack Bites
Monkey's Raw Energy Bars are Made Using Fruit and Nut Ingredients
Made from just three simple fruit and nut ingredients, Monkey’s healthy energy bars are a plant-based snack that satisfies one’s sweet tooth in a healthy way. Consisting of dried bananas,... MORE
Pre-Made Lunch Kits
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Ready Pac Foods is now introducing an all-new brand called Fresh Prep’d, which provides convenient grab-and-go pre-made soup and wrap meal kits. While there are plenty of freshly prepared salads... MORE
Three-Ingredient Fruit Pops
Three-Ingredient Fruit Pops
Popsicles from Chloe's Fruit are Made with Fruit, Water and Cane Sugar
Considering how simple it is to make fruit popsicles at home with just a few ingredients, many store-bought frozen treats seem overcomplicated in comparison—but not those from Chloe’s Fruit.... MORE
Five Ingredient Toothpastes
Five Ingredient Toothpastes
Earthpaste Offers Natural Toothpastes With Minimal Ingredients
Earthpaste provides natural teeth cleaning products for consumers who are looking for alternatives to the chemical-laden toothpastes that are most common in the market. Rather than containing... MORE
Raw Ingredient Snack Bars
Raw Ingredient Snack Bars
The Pereg Raw Bars are a Healthy Alternative to Traditional Candy Bars
It’s no secret that consumers are shifting their food preferences towards anything natural and healthy, so the Pereg Raw Bars come as a logical next step in the move towards free-from food... MORE
Single-Serve Nut Butter Pouches
Single-Serve Nut Butter Pouches
RXBar is Launching Its First-Ever Range of Nut Butter Snacks
Many health-conscious consumers take care to avoid purchasing nut butter products that are made with unnecessary oils and sugars—and those who seek out options that are as simple as possible will... MORE

Related Trend Reports & Custom Market Research

Related Examples

Coconut-Based Dessert Toppings
Coconut-Based Dessert Toppings
So Delicious' CocoWhip! Treat is a Dairy-Free Cream Alternative
Vanilla Bean Whip Creams
Vanilla Bean Whip Creams
This Plant-Based Whip Recipe Caters to Those on a Vegan Diet Plan
Plant-Based Liqueur Pop-Ups
Plant-Based Liqueur Pop-Ups
The Vegan Treat Stop by Baileys Almande Pairs Alcohol and Sweets
Vegan Easter Cakes
Vegan Easter Cakes
Eataly's Dove-Shaped Easter Cake Features No Eggs or Butter
Chocolate Avocado Easter Eggs
Chocolate Avocado Easter Eggs
Dominique Ansel's New Chocolate 'Huevocado' Celebrates Easter
Cookie-Flavored Whipped Creams
Cookie-Flavored Whipped Creams
Cool Whip's Oreo-Flavored Whipped Cream is a Hybrid Dessert Topper
Buffalo Milk Yogurts
Buffalo Milk Yogurts
Annabella Makes Small-Batch Water Buffalo Artisan Yogurt
Creamy Avocado Popsicles
Creamy Avocado Popsicles
Chill Pop's Avocado Mint Chip is a Healthier Take on Mint Chocolate Chip
Springtime Gelato Collections
Springtime Gelato Collections
Fiasco Gelato's 'Hello Spring' Line Features Floral, Easter Flavors
Grain-Free Superfood Bars
Grain-Free Superfood Bars
Purely Elizabeth Launched Paleo-Friendly Snack Bars with Reishi Mushroom
Empowering Superfood Bars
Empowering Superfood Bars
Health Warrior & Bobbi Brown Created a Superfood Snack for Girls Inc.
Baked Cheese Bars
Baked Cheese Bars
Sonoma Creamery's Savory Snack Bars are Made with Real Cheese
Sandwich-Inspired Chocolate Bars
Sandwich-Inspired Chocolate Bars
The Organic OCHO PB&J Bar Features a Jam and Nut Butter Filling
Limited-Edition Candy Bar Drinks
Limited-Edition Candy Bar Drinks
The 7-Eleven Reese's Peanut Butter Hot Chocolate is Decadent
Low-Sugar Protein Snacks
Low-Sugar Protein Snacks
The ONE Basix Bars are Free of Artificial Preservatives and Flavors
Repurposed Pet Biscuits
Repurposed Pet Biscuits
Portland Pet Food Co.'s 'Brew Biscuits' Give New Life to Spent Grains
Adaptogenic Extract Snack Bars
Adaptogenic Extract Snack Bars
The Purely Elizabeth Grain-Free Superfood Bars are Simply Delicious
Minty High-Protein Bars
Minty High-Protein Bars
The "Better-for-You" Elevation Bar is Packed with 20 Grams of Protein
Cookie-Infused Coffee Beverages
Cookie-Infused Coffee Beverages
These Dunkin’ Donuts Girl Scout Cookie Drinks are Indulgent
Vegetable-Packed Snack Bars
Vegetable-Packed Snack Bars
Naked Fruit, Nut & Veggie Bars are Free of Artificial Preservatives
Egg White Protein Bars
Egg White Protein Bars
Oskri's Paleo Protein Bar Nourishes with Anti-Inflammatory Turmeric
Pea Protein Puff Snacks
Pea Protein Puff Snacks
Suzie 2's '2 Peas & a Bean' Snacks are Protein-Rich Snack Puffs
Peanut Butter Puffs
Peanut Butter Puffs
Puffworks' Snack Puffs Take Inspiration from an Israeli Treat Called Bamba
Freshness-Focused Nut Bars
Freshness-Focused Nut Bars
NuttZo is Now Launching a Line of 'Bold Bitez' Refrigerated Snacks
Organic CBD Popsicles
Organic CBD Popsicles
BluDog and Pop Craft are Collaborating on Popsicles Infused with CBD Oil
Hybrid Citrus Coolers
Hybrid Citrus Coolers
Trader Joe's Launched a Sweet and Sour Calamansi Drink
Simply Spiced Snack Bars
Simply Spiced Snack Bars
This RXBAR Recreates Pumpkin Spice Flavors with Minimal Ingredients
Creative Edible-Looking Soaps
Creative Edible-Looking Soaps
LoveLeeSoap's Soaps Come in a Variety of Colorful Shapes and Sizes
Nutritional Child Protein Bars
Nutritional Child Protein Bars
The Apple Cinnamon Raisin RXBAR Kids are Formulated for Little Ones
Green Tea Batteries
Green Tea Batteries
CSIR is Developing Flexible Energy Storage Devices for Wearable Electronics
Melt-Resistant Popsicles
Melt-Resistant Popsicles
These Popsicles That Don't Melt in Hot Weather are Made From Strawberries
Vegetable-Rich Ice Lollies
Vegetable-Rich Ice Lollies
Pip Organic's Healthy Popsicles Boast Sneaky Vegetable Additions
Blended Agave Syrups
Blended Agave Syrups
Madhava's Organic AgaveFIVE Features Agave, Monk Fruit and Stevia
Heat-Resistant Popsicles
Heat-Resistant Popsicles
These Sweet Ice Cream Treats Won't Melt in the Sun
Kid-Friendly Protein Brownies
Kid-Friendly Protein Brownies
The SimplyProtein Kids Chocolate Brownie Bars are Low in Sugar
play_circle_filled Dessert-Inspired Protein Bars
Dessert-Inspired Protein Bars
The New Quest Hero Protein Bars Contain Just 200 Calories Each
Agave-Sweetened Popsicles
Agave-Sweetened Popsicles
Goodpop's Watermelon Popsicles are Naturally Sweetened with Agave
Triple-Layered Fruit Bars
Triple-Layered Fruit Bars
Pure Organic's Layered Fruit Bars are Made from Organic Fruit Purees
Sustainable Protein Cookies
Sustainable Protein Cookies
Oatmega's New Protein Cookies are Made with Grass-Fed Whey Protein
Assorted Snack Packs
Assorted Snack Packs
Ready Pac Foods' 'Ready Snax' Provide Sweet and Savory Options
Prepackaged Summer BBQ Salads
Prepackaged Summer BBQ Salads
The Ready Pac Roasted Corn and Pulled Pork Bistro Bowl is Fresh
Banana-Based Flours
Banana-Based Flours
Pereg Makes Gluten-Free Banana Flour from the Ripened, Peeled Fruit
Ancient Grain Porridges
Ancient Grain Porridges
Pereg Natural Foods' Whole-Grain Breakfast Features Teff
Small-Scale Ancient Grains
Small-Scale Ancient Grains
Pereg Natural Foods' Kañiwa is Half the Size of Regular Quinoa Seeds
Meat-Based Snack Bars
Meat-Based Snack Bars
Country Archer's Frontier Bars Offer a Boost of Protein on the Go
Portable Protein-Rich Cakes
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
Muscle Health-Building Snacks
Muscle Health-Building Snacks
This Brand Offers Healthy Snacks For Fitness-Focused Consumers
Energizing Coffee Bars
Energizing Coffee Bars
'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills"
Standalone Meat Snacks
Standalone Meat Snacks
The Great American Comfort Classics Line Comes in a "Heat and Eat" Format
Creamy Nut Butter Cups
Creamy Nut Butter Cups
Nature Valley's 'Granola Cups' Combine Whole Grain Oats with Nut Butter
Salad-Based Nutrition Bars
Salad-Based Nutrition Bars
'Saladshotsbars' Make It Easy to Enjoy a Salad Snack on the Go
Keto Diet Snack Bars
Keto Diet Snack Bars
Keto Bars are High in Fat and Protein but Low in Carbs
Indulgent Chocolate Grain Bars
Indulgent Chocolate Grain Bars
The Wise Bites Oat & Quinoa Fudge Bars are Tasty and Nutritious
Embedded AI Toothbrushes
Embedded AI Toothbrushes
The Kolibree Ara Was Revealed During January's CES 2017 Events
Eco-Friendly Toothbrush Holders
Eco-Friendly Toothbrush Holders
The 'EverCube' Toothbrush Holder Ensures the Device Stays Sanitary
360-Degree Rotating Toothbrushes
360-Degree Rotating Toothbrushes
The 'Giggo' Powered Toothbrush is Noise-Free and Vibration-Free
Replacement Reminder Toothbrushes
Replacement Reminder Toothbrushes
The 'Three Months' Toothbrush Reminds to Replace Your Toothbrush
Elegant Electric Toothbrushes
Elegant Electric Toothbrushes
The 'Goby' is Being Marketed as a Premium Toothbrush
Pumpkin Spice Salad Kits
Pumpkin Spice Salad Kits
This Ready Pac Bistro Bowl Takes Inspiration from Seasonal Flavors
Powdered Spiced Toothpastes
Powdered Spiced Toothpastes
The Lush Atomic Tooth Powder Cleans Using Natural Ingredients
Hygienic Toothbrush Holders
Hygienic Toothbrush Holders
This Toothbrush Holder Prevents the Spread of Germs in the Bathroom
All-In-One Salad Kits
All-In-One Salad Kits
The Organic Chopped Salad Kits Make It Easier to Prepare a Healthy Salad
Timely Toothbrush Holders
Timely Toothbrush Holders
The Bobble Timer Keeps Your Toothbrush Free Of Germs
Franchise-Themed Toothbrushes
Franchise-Themed Toothbrushes
This Kids' Toothbrush Offers High-Tech Training Features
3D-Printed Snack Machines
3D-Printed Snack Machines
Researchers Are Working on Vending Machines That Can Print Custom Treats
Tiered Tiny Homes
Tiered Tiny Homes
These Tiny Homes Can Be Tailored Towards Different Levels of Builder Skill-Sets
Stylish Discount Grocer Makeovers
Stylish Discount Grocer Makeovers
The Aldi Expansion Sees Value Added to the Brand's US Locations
Single-Serve Veggie Packages
Single-Serve Veggie Packages
These Fruit and Veggie Snacks are Made in Potion-Controlled Sizes
Chocolate Superfood Cereals
Chocolate Superfood Cereals
The Pereg Cocoa Quinoa Pops Cereal is a Healthy Breakfast Meal
Superfood-Infused Pasta
Superfood-Infused Pasta
These Gluten-Free Spaghetti Noodles are Made from Quinoa Flour
Street Food-Ready Packaging
Street Food-Ready Packaging
The Pull Wrap Makes it Easier to Eat on-the-Go