Restricted Concoction

Nutritious products incorporate as few ingredients as possible

Implications - With the rise of the clean eating movement, brands that specialize in foods that are at least somewhat processed are trying to jump on the trend by including limited, whole foods in their products. By offering as few ingredients as possible and prominently highlighting that fact, these brands are able to enter a niche that would otherwise exclude them, and cater to health conscious consumers seeking to balance their wellness habits with convenience.
SCORE 7.6
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88,625 Total Clicks
Jan 17 - Mar 18
This Year and Hot
LifestyleHealth
Featured Examples
Vegetable Snack Bars - 'That's it.' Veggie Bars Contain Only Five Simple Ingredients
SCORE 7.7
Hot 7,345 Clicks Pub: Feb 10, 17
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
‘That’s it.’ came onto the market as a producer of two-ingredient fruit bars and is now following the success of these products with a set of vegetable snack bars that follow the... [More]
Limited Ingredient Snack Bars - The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
SCORE 7.9
This Year and Hot 956 Clicks Pub: Mar 27, 18
Limited Ingredient Snack Bars
The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
The Pure Organic Fruit & Nut Bars have been reformatted to help offer consumers something more in line with their lifestyle choices to keep them interested in the snack brand. The bars are... [More]
Three-Ingredient Snack Bites - Monkey's Raw Energy Bars are Made Using Fruit and Nut Ingredients
SCORE 8.4
This Year and Hot 864 Clicks Pub: Mar 27, 18
Three-Ingredient Snack Bites
Monkey's Raw Energy Bars are Made Using Fruit and Nut Ingredients
Made from just three simple fruit and nut ingredients, Monkey’s healthy energy bars are a plant-based snack that satisfies one’s sweet tooth in a healthy way. Consisting of dried bananas,... [More]
Pre-Made Lunch Kits - Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
SCORE 6.7
Warm 1,827 Clicks Pub: Jun 14, 17
Pre-Made Lunch Kits
Ready Pac Foods' Fresh Prep'd Brand Offers Easy-to-Make Wraps and Soups
Ready Pac Foods is now introducing an all-new brand called Fresh Prep’d, which provides convenient grab-and-go pre-made soup and wrap meal kits. While there are plenty of freshly prepared salads... [More]
Three-Ingredient Fruit Pops - Popsicles from Chloe's Fruit are Made with Fruit, Water and Cane Sugar
SCORE 4.9
This Year and Average 506 Clicks Pub: Sep 26, 17
Three-Ingredient Fruit Pops
Popsicles from Chloe's Fruit are Made with Fruit, Water and Cane Sugar
Considering how simple it is to make fruit popsicles at home with just a few ingredients, many store-bought frozen treats seem overcomplicated in comparison—but not those from Chloe’s Fruit.... [More]
Five Ingredient Toothpastes - Earthpaste Offers Natural Toothpastes With Minimal Ingredients
SCORE 5.7
Warm 807 Clicks Pub: Jan 5, 17
Five Ingredient Toothpastes
Earthpaste Offers Natural Toothpastes With Minimal Ingredients
Earthpaste provides natural teeth cleaning products for consumers who are looking for alternatives to the chemical-laden toothpastes that are most common in the market. Rather than containing... [More]
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