Kween Foods' Granola Butter is a new and nutrient-rich product that turns granola—which typically comes in crumbly, dry and clustered formats—into a satisfying spreadable product. Just like a classic granola mix, some of the key ingredients that can be found in Kween's products include gluten-free organic rolled oats, golden flax, coconut oil, cinnamon and maple syrup. As well as producing an Original variety, the brand also makes one that's enriched with grass-fed collagen.
The Granola Butter products are free from gluten, GMO ingredients and nuts, plus they are made without refined sugars, as well as artificial flavors, sweeteners and preservatives. While the Original Granola Butter boasts four grams of protein per serving, the Original with Collagen Peptides product supplies even more at seven grams.
Some of the inspiring recipes that have been shared by Kween Foods includes everything from better-for-you desserts to reinvented classics like the GB&J—a granola butter and jelly sandwich.
Key Themes Behind This Trend
- Nutrient-rich Spreads
- Opportunity to innovate and create new spreads from existing or unconventional ingredients to provide nutritional value and convenience.
- Alternative Diets
- Opportunity to cater to consumers with specific dietary needs or preferences, such as gluten-free, vegan, or paleo.
- Clean Ingredients
- Opportunity to create products with clean and transparent ingredient lists, free from additives and artificial ingredients.
Where This Applies
- Food
- Opportunity to create new products or improve existing ones to cater to consumers looking for healthier, more convenient and clean-label food options.
- Health & Wellness
- Opportunity to create products that align with the growing interest in health and wellness, catering to consumers looking for functional and nutrient-rich products.
- Retail
- Opportunity to offer a wider variety of alternative and clean-label food options in stores, responding to the increasing demand for healthier and more convenient products.
