Bob's Red Mill recently launched an all-new better-for-you protein pancake mix that provides 15 grams of protein per serving.
The Protein Pancake & Waffle Mix is made with a base of the brand's own stone-ground whole wheat pastry flour, buttermilk and is fortified with whey and pea proteins, which only needs water to be prepared into a flavorful, nourishing breakfast.
This new pancake mix is one of two new products from Bob's Red Mill that was developed to help consumers indulge in a delicious and convenient breakfast, without worry of compromising a healthy diet. Alongside the new Protein Pancake & Waffle Mix, Bob's Red Mill also introduced a Paleo Pancake & Waffle Mix, which specifically caters to consumers with a speciality diet.
What Makes This Trend Stand Out
- Protein-packed Breakfast Foods
- The success of Bob's Red Mill's new protein pancake mix highlights a growing trend towards protein-rich breakfast options.
- Specialty Diet Convenience Foods
- Specialty diet consumers are a growing market, and Bob's Red Mill's new Paleo Pancake & Waffle Mix caters directly to this demographic.
- Nutritious Convenience Foods
- Bob's Red Mill's focus on creating healthier convenience foods reflects a trend towards consumers demanding nutritious options in their fast-paced lives.
Sectors Adopting This
- Food Manufacturing
- Food manufacturers have an opportunity to capitalize on the demand for convenient, healthier breakfast options by creating more protein-rich and specialty diet products.
- Health & Wellness
- The health and wellness industry can take advantage of the trend towards nutritious convenience foods by promoting products that prioritize both health and convenience.
- Retail
- Retailers can cater to the growing demand for specialty diet convenience foods by offering a wider variety of options for consumers with different dietary needs.
