Bean-Based Pancake Mixes

Full of Beans Makes Pancake and Waffle Mix with Fava Bean Flour

Pancake and waffle mixes are pantry staples for many households and Full of Beans makes nutritious, protein-packed mixes made with fava bean flour, brown rice, oatmeal and oat fiber, pea starch, MCT oil and coconut sugar. With 12 grams of protein per serving, plus iron and potassium, these wholesome mixes offer more nutritional value than standard options. Additionally, these mixes made with a protein-packed legume are gluten-free and egg-free, and avoid the top nine allergens.

In Ecuador, Narell Vasquez was accustomed to incorporating beans into everyday meals but upon moving to the United States, she found that this practice was less common. Vasquez began experimenting with various types of beans and focused on fava beans for their sweet aftertaste.

Nutrient-dense Foods
Products like these pancake mixes offer high protein and essential nutrients, catering to the growing consumer demand for health-centric groceries.
Allergen-free Products
Offering options that bypass common allergens addresses the needs of the increasing number of consumers with dietary restrictions.
Legume-based Innovation
Using legumes such as fava beans introduces new flavors and nutritional benefits, appealing to health-conscious consumers seeking alternatives to traditional grains.

Sectors Adopting This

Health Foods
This industry is seeing a rise in products designed to meet specific health needs, such as higher protein content and nutrient density.
Gluten-free Market
Growing demand for gluten-free products is driving innovation in the food industry, with consumers seeking more nutritious and varied options.
Plant-based Foods
The emphasis on plant-based ingredients is expanding, as consumers increasingly prioritize both health benefits and environmental sustainability.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 47%
Freshness 31%

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