Digestive Defense Supplements

Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement

Blackmores' Probiotics+ Eczema Relief is a product that boasts a dual-action formula that is loaded with 20 billion bacteria and a prebiotic to reduce some of the symptoms that are associated with mild eczema in infants, children and adults.

The formula to support daily health and well-being is designed to support the body's natural defenses in the digestive system. Blackmores compares the complex ecosystem of the digestive system to a lawn, stating that "To help keep the 'lawn' healthy we need to nurture and nourish it. Feeding it with 'seeds,' which can be likened to good bacteria, also helps ensure the lawn is lush, with less room for 'weeds' which can be likened to bad bacteria."

Due to the unique formulation process and packaging of the product, it does not need to be kept in the fridge.

Digestive Defense Supplements
Opportunity for creating innovative digestive supplements that support the body's natural defenses in the digestive system.
Probiotic Formulas
Opportunity to develop dual-action probiotic formulas that target specific health conditions, such as eczema relief.
Non-refrigerated Supplements
Opportunity for producing convenient, non-refrigerated supplements that are still effective.

Sectors Adopting This

Health Supplements
Health supplement companies can explore the development of digestive defense supplements with targeted formulas.
Pharmaceuticals
Pharmaceutical companies can investigate the use of probiotics in their formulas to provide relief for specific health conditions.
Packaging
Packaging companies can create innovative solutions for non-refrigerated supplements that maintain product efficacy.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 30%
Freshness 8%