Crackers and chips are associated with unhealthy ingredients, so the Crunchmaster cracker snacks aim to end this notion and offer snackers a healthier alternative. The new crackers from Crunchmaster come in two varieties including the Protein Snack Crackers as well as the Tuscan Peasant Cracker, which both follow the better-for-you ethos when it comes to snacking.
The Crunchmaster Protein Snack Crackers are made using plant-based proteins that are found in chickpea flour and brown rice, which also makes the crackers free of whey and soy. The Crunchmaster Tuscan Peasant Crackers are made with simple recipes that call to mind procedures and flavors of the past to ensure a healthier option when craving a snack.
The Crunchmaster cracker snacks come in a variety of simple yet delicious flavor varieties including Sea Salt, Barbecue and Roasted Garlic for the Protein Snack line and Simply Olive Oil & Sea Salt, Rosemary and Garlic & Italian Herb for the Tuscan Peasant line.
Key Themes Behind This Trend
- Healthy Snacking
- Opportunity for disruptive innovation by creating more snacks with better-for-you ingredients.
- Plant-based Proteins
- Opportunity for disruptive innovation by creating more plant-based protein snacks that are free of whey and soy.
- Simple Recipe Snacks
- Opportunity for disruptive innovation by creating more simple recipe snacks that are healthier options for consumers.
Where This Applies
- Snack Food Industry
- Opportunity to disrupt the traditional snack industry by offering more healthy and plant-based protein snack options.
- Health Food Industry
- Opportunity to disrupt the health food industry by creating simpler and more delicious healthy snack options.
- Vegetarian and Vegan Food Industry
- Opportunity to disrupt the vegetarian and vegan food industry by offering more plant-based snack options that are free of whey and soy.
