Crunchmaster Bistro Chips Have 120-Calories Per Serving
Michael Hemsworth — October 6, 2021 — Marketing
References: crunchmaster & trndmonitor
The Crunchmaster Bistro Chips are positioned as a gourmet, guilt-free snack option for consumers seeking out a premium way to satiate their craving for a crunchy snack without any unwanted ingredients. The snack is crafted using cassava root and has just 120-calories in every bag of 63 popped crisps for consumers to enjoy. The bite-sized snack comes in three flavor options to choose from including Nacho, Vegan Cheddar and Margherita Pizza.
Senior Marketing Manager at Crunchmaster Braden Bennie spoke on the new Crunchmaster Bistro Chips saying, "The Crunchmaster team is continuously looking for our next product innovation to meet our consumers' demand for simple, wholesome snacks, and the pandemic only emphasized their desire for better-for-you snacking options. Bistro Crisps bring the best of Crunchmaster crackers — the nutrition, flavor and crispy crunch — to a new realm of snacking."
Senior Marketing Manager at Crunchmaster Braden Bennie spoke on the new Crunchmaster Bistro Chips saying, "The Crunchmaster team is continuously looking for our next product innovation to meet our consumers' demand for simple, wholesome snacks, and the pandemic only emphasized their desire for better-for-you snacking options. Bistro Crisps bring the best of Crunchmaster crackers — the nutrition, flavor and crispy crunch — to a new realm of snacking."
Trend Themes
1. Gourmet Snack Revival - As consumers crave for guilt-free gourmet options, there's an opportunity for food and beverage companies to create new premium snacks using healthy ingredients.
2. Healthy Comfort Food - The success of the Crunchmaster Bistro Chips highlights the potential for companies to create comforting snack options using low-calorie, plant-based ingredients.
3. Snack Personalization - With the Crunchmaster Bistro Chips offering three unique flavor options, there is an opportunity for snack companies to create more personalized options that cater to diverse tastes and dietary needs.
Industry Implications
1. Healthy Snack Industry - As demand for healthier snack options continues to rise, this industry is ripe for disruption by companies developing new guilt-free options.
2. Plant-based Food Industry - The success of Crunchmaster's vegan option highlights the potential for companies in this industry to expand their product offerings and create new low-calorie, plant-based snack options.
3. Convenience Store Industry - As consumers continue to seek healthier options even at convenience stores, there's an opportunity for companies in this industry to provide more premium and wholesome snack options.
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