RMS Beauty is a natural beauty brand that makes its products with organic ingredients—and soon, it will also be offering dietary supplements for women.
Conscious consumers have come to love products from RMS Beauty such as its Living Luminizer and "Un" Cover-up, as the brand is one that takes great care in selecting the ingredients incorporated into its products. As well as taking an outside-in approach to beauty by favoring cosmetics with clean ingredients, many consumers have taken to incorporating beauty supplements into their skincare routines.
RMS Beauty will be launching two new supplements under a line called 'Within;' While one takes the form of a digestive enzyme for women that can help with the effects of aging, the other is a combination of a prebiotic and probiotic. As Rose-Marie Swift herself describes: "I hope we’re pioneers in this wellness space, as I think making products that enhance your beauty is more than skin deep."
Key Themes Behind This Trend
- Organic Beauty Supplements
- The increasing demand for natural and organic beauty products has created an opportunity for the development of more organic beauty supplements.
- Digestive Enzyme Supplements
- The growing market for digestive enzyme supplements presents an opportunity for businesses to create more targeted and specialized products for specific demographics like women.
- Prebiotic and Probiotic Supplements
- The trend towards overall health and wellness has created a demand for supplements which contain prebiotic and probiotic ingredients.
Where This Applies
- Beauty
- Existing and new beauty brands are increasingly adding supplements to their product lineup to capture the growing demand for holistic wellness among consumers.
- Health and Wellness
- The health and wellness industry, including supplement brands, can leverage this trend by developing more targeted supplements for women and beauty enthusiasts.
- Organic Foods and Supplements
- Organic food and supplement companies can capitalize on the growing demand for organic and natural beauty supplements by creating new products that cater to this trend.
