Category
Fashion
Scaled Restraint
Trend cluster
Category
Fantastical
Beauty
Consumers turn to mermaid-themed cosmetics for a touch of escapism.
5.4
Trend score
Trend
What is the Fantastical Beauty trend?
Fantastical Beauty: Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation.
Trend themes
Themes within the Fantastical Beauty trend
Three behaviours holding the trend together01
Mermaid-themed makeup
Consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary, which serves as an evolution of the world of beauty as a form of escapism.
02
Aquatic hues and shimmer
Consumers have become fixated by dazzling rainbow-inspired products, especially those that take inspiration from mythical creatures like unicorns, fairies and mermaids.
03
Whimsical and glistening makeup palettes
Mermaid-inspired makeup palettes show no sign of slowing down as big brands continue to introduce whimsical and glistening offerings that offer both subtle day and dramatic night looks.
Industry implications
What the Fantastical Beauty trend means for industry
Where the trend changes the playbookFor
Beauty
New trends in mermaid-themed makeup and aquatic hues provide opportunities for brands to innovate and create new lines to appeal to consumers.
For
Fashion
Whimsical makeup palettes can inspire fashion brands to create clothing, accessories, and other products with similar color schemes to appeal to consumers.
For
Entertainment
Mythical creatures continue to inspire new trends in makeup, fashion, and other industries, providing opportunities for entertainment companies to create new content and merchandise related to these mythical creatures.
Workshop question
How could your brand cater to consumers' desire for escapism?
Trend signals
Trend signals for Fantastical Beauty
Trend score 5.4 out of 10, from popularity 73%, activity 81%, freshness 8%.
Popularity73%
Activity81%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fantastical Beauty trend
4 featured examples from Jul 12, 2017 to Mar 8, 2018CategoryFashion
Whimsical Mermaid-Inspired Makeup Palettes
Tarte Has Introduced 'Be a Mermaid and Make Waves'
The cosmetic industry is ripe for disruptive innovation as makeup wearers continue to seek out unique and eye-catching products like mermaid-inspired makeup palettes.
CategoryFashion
Mythological Matte Lipsticks
'Mermaid Tears' is the Latest from the Too Faced Mythological Line
Cosmetics brands experimenting with product lines inspired by mythology can capture the attention of younger demographics and encourage product loyalty through unique formulas and…
CategoryFashion
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
Cosmetics companies can leverage the use of new and innovative materials to create unique makeup collections that stand out in a highly saturated market.
CategoryFashion
Mermaiden Highlighter Palettes
Bitter Lace Beauty's 'Mermaid Dreams Bundle' Has Shimmering Colors
The introduction of holographic shades in highlighter palettes presents disruptive innovation opportunities in the beauty industry.
