Fantastical Beauty

Consumers turn to mermaid-themed cosmetics for a touch of escapism

Implications - Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation.
SCORE 8.4
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29,637 Total Clicks
Jul 17 - Mar 18
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Featured Examples
Whimsical Mermaid-Inspired Makeup Palettes - Tarte Has Introduced 'Be a Mermaid and Make Waves'
SCORE 7.3
This Month and Warm 967 Clicks Pub: Mar 8, 18
Whimsical Mermaid-Inspired Makeup Palettes
Tarte Has Introduced 'Be a Mermaid and Make Waves'
Mermaid-inspired makeup palettes show no sign of slowing down as big brands like Tarte cosmetics continue to introduce whimsical and glistening offerings like its new ‘Be a Mermaid and Make... [More]
Mythological Matte Lipsticks - 'Mermaid Tears' is the Latest from the Too Faced Mythological Line
SCORE 8.2
This Year and Hot 1,964 Clicks Pub: Oct 16, 17
Mythological Matte Lipsticks
'Mermaid Tears' is the Latest from the Too Faced Mythological Line
Last year, cult beauty brand Too Faced released its La Creme lipstick in the color Unicorn Tears, which was an immediate hit due to its shimmering holographic finish—in response to its success,... [More]
Mermaid-Inspired Makeup Collections - Wet n Wild's Midnight Mermaid Collection is Full of Metallics
SCORE 7.8
This Year and Hot 1,600 Clicks Pub: Aug 8, 17
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
On August 13th, a new Wet n Wild collection called Midnight Mermaid will become available from retailers like Ulta. As the name of the collection suggests, it’s heavy on aquatic hues and... [More]
Mermaiden Highlighter Palettes - Bitter Lace Beauty's 'Mermaid Dreams Bundle' Has Shimmering Colors
SCORE 7
This Year and Warm 761 Clicks Pub: Jul 12, 17
Mermaiden Highlighter Palettes
Bitter Lace Beauty's 'Mermaid Dreams Bundle' Has Shimmering Colors
The Mermaid Dreams Bundle from Bitter Lace Beauty introduces an all-new highlighter palette with multipurpose holographic shades in a variety of shimmering undersea colors. The collection includes... [More]
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