Consumers turn to mermaid-themed cosmetics for a touch of escapism
Implications - Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation.
Workshop Question - How could your brand cater to consumers' desire for escapism?
