Consumers turn to mermaid-themed cosmetics for a touch of escapism
Implications - Drawing upon the mythos of beauty associated with mermaids for inspiration, consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary. Consumers utilizing mermaid-inspired cosmetic products serves as an evolution of the world of beauty as a form of escapism, rather than simply experimentation.
Workshop Question - How could your brand cater to consumers' desire for escapism?
Trend Themes
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Mermaid-themed Makeup — Consumers are incorporating mermaid-themed makeup into their routines as a deviation from the ordinary, which serves as an evolution of the world of beauty as a form of escapism.
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Aquatic Hues and Shimmer — Consumers have become fixated by dazzling rainbow-inspired products, especially those that take inspiration from mythical creatures like unicorns, fairies and mermaids.
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Whimsical and Glistening Makeup Palettes — Mermaid-inspired makeup palettes show no sign of slowing down as big brands continue to introduce whimsical and glistening offerings that offer both subtle day and dramatic night looks.
Industry Implications
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Beauty — New trends in mermaid-themed makeup and aquatic hues provide opportunities for brands to innovate and create new lines to appeal to consumers.
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Fashion — Whimsical makeup palettes can inspire fashion brands to create clothing, accessories, and other products with similar color schemes to appeal to consumers.
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Entertainment — Mythical creatures continue to inspire new trends in makeup, fashion, and other industries, providing opportunities for entertainment companies to create new content and merchandise related to these mythical creatures.
