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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Mushroom Material

Brands conceptualize clothing made from fungal mycelium

Implications - The newest material fashion brands are beginning to innovate with is fungal mycelium, a compostable fiber that could have many uses in a range of industries. Its adoption into fashion speaks to brands' understanding the underlying consumer desire to move away from the "fast fashion" model, and into something that has less of a negative impact on the environment.
Workshop Question - How can your brand align itself with more environmentally friendly causes?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
73,107 Total Clicks
Date Range:
Aug 16 — Apr 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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