Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Exit 14 is a New Made-In-Ghana Brand That Boasts Freedom of Expression

 - Mar 11, 2018
References: exit14apparel & vogue
Exit 14 is a label that offers original, comfortable and colorful made-in-Ghana pieces. The Hammond clan -- a group of extremely active and self-taught individuals, launched the label on the country's Independence Day.

The family is socially and economically progressive in a few fields. The Hammond grandmother, for example, was a seamstress who founded "one of Ghana's first and only female-run advertising agencies." Inspired by the assertiveness of family members and the knack for clothing manufacturing, Nana, her mother and her sister launch the Made-in-Ghana label to promote the exquisite textiles, the traditional handwoven technique and the stylish merit of native wear.

The pieces are made of a traditional textile, called "bataki." The material is native to certain regions in Ghana and the "cotton is handwoven into strips and sewn together to form a bespoke pattern."